by Kath Walters | May 18, 2022 | Content marketing
If you have written a book, I want to congratulate you. That is a HUGE accomplishment. But of course, the very next question you are asking yourself is “How do I share my book with the world?” It doesn’t matter whether you have self-published or published in the...
by Kath Walters | May 11, 2022 | Content marketing, My portfolio, My services
Writing a book brings CLARITY. You know who you are writing for, and you know what to say to those readers to help solve their problems. This clarity instantly impacts sales of your coaching, training or speaking programs. Let me give you an example: Here’s your...
by Kath Walters | Apr 13, 2022 | Business strategy, Content marketing
I like to start getting to know all my LinkedIn connections by sharing a gift. Social media can be so transactional. But I want social media to be a place where real connections are made. Too often, new connections “hit” me with a request the instant I connect with...
by Kath Walters | Jan 19, 2022 | Business strategy, Content marketing
Happy New Year! Let’s start your year by building your LinkedIn connections and followers using your book. Social media is strange, isn’t it? Behind every profile is a real human being who wants to like and trust you before they do business with you. Good. They...
by Kath Walters | Aug 25, 2021 | Content marketing, Writing
If you want to write ‘sticky’ content that readers remember, here’s my secret: Start at the exciting bit. Readers are an unforgiving bunch. You only have a line or two at most to grab their attention. When you “start at the exciting bit”, you fire up your own energy...
by Kath Walters | Jul 21, 2021 | Content marketing
Buying should feel good. When I buy a lovely looking apple and I bite into it and the juices run down my chin and make me laugh, that is good buying. Buying is great. Nothing wrong with buying. But most marketing of stuff to buy is bullsh*t. It’s emotional...
