Do bestselling books need marketing?

Do bestselling books need marketing?

“Give and Take” by Adam Grant. “The 4-Hour Workweek” by Tim Ferris. I am sure you can think of a bestselling book that seemed to fly off the shelf because everyone was talking about it. But did they need marketing? Was there money, time and effort spent promoting and...
Should you write a book?

Should you write a book?

I love the thoughts on the subject of whether you should write a book in HBR by John Butman, the author of Breaking Out: How to Build Influence in a World of Competing Ideas. Butman makes a compelling case for 7 outcomes that ONLY writing a book can deliver. My...
These two brilliant books have something in common.

These two brilliant books have something in common.

What do these two incredible book titles have in common? “The_7_Habits_of_Highly_Effective_People” by Steven Covey and “How to Win Friends and Influence People” by Dale Carnegie are two of the world’s best non-fiction book titles. And they have something in common...