Adding depth to your topic builds your authority

Adding depth to your topic builds your authority

When is an idea big enough for a book and not just a lot of fluff built around a blog post? That question is a tricky one. After all, how many of the 7 Habits of Highly Effective People do you actually recall? All seven? For most of us, one or perhaps two of Steven...
Give your readers the ‘how’ of bliss

Give your readers the ‘how’ of bliss

Whenever you write persuasively on any topic, you know you have done your work when the reader asks a single question. That question is “how”. Lose 10kg in 10 days. Win new clients without making a single cold call. Find the perfect life partner on a dating app. These...
Every block of stone needs a sculptor

Every block of stone needs a sculptor

Every time I start to work with a coach, speaker or other, a mysterious event occurs within the first four weeks. Their businesses take off. Long before they have written the book. Long before they have published it. At first, I thought it was a coincidence. But it...