by Kath Walters | Mar 10, 2021 | Books, Writing
When is an idea big enough for a book and not just a lot of fluff built around a blog post? That question is a tricky one. After all, how many of the 7 Habits of Highly Effective People do you actually recall? All seven? For most of us, one or perhaps two of Steven...
by Kath Walters | Mar 3, 2021 | Books, Writing
I recently got asked a great question about writing a book: How often does the big picture change after you start writing? And here’s my answer: Every. Single. Time. Uh oh. That doesn’t sound good. But it is. Let me tell you why. Writing a book is not ONLY a way to...
by Kath Walters | Feb 17, 2021 | Books, Publishing, Writing
Melbourne drivers have a habit of travelling in two lanes at once, across the white line. When I get behind a driver doing this, they appear to be an idiot. But are they simply demonstrating the highest level of human intelligence? In a fascinating TED talk, scientist...
by Kath Walters | Dec 9, 2020 | Books, Writing
Whenever you write persuasively on any topic, you know you have done your work when the reader asks a single question. That question is “how”. Lose 10kg in 10 days. Win new clients without making a single cold call. Find the perfect life partner on a dating app. These...
by Kath Walters | Nov 11, 2020 | Books, Writing
Every time I start to work with a coach, speaker or other, a mysterious event occurs within the first four weeks. Their businesses take off. Long before they have written the book. Long before they have published it. At first, I thought it was a coincidence. But it...
by Kath Walters | Oct 21, 2020 | Blogging, Books, Writing
Brilliant books are made of brilliant chapters. Brilliant chapters (and blogs) are made of bones, muscles and skin. The bones are made of ‘propositions’. A proposition is a single statement that answers a single question in the mind of the reader. For example, here is...
