Archives

16.1.19

Why your blog sucks (and how to fix it)

This is the fifth in a series called How to Brainstorm a Year’s Worth of Blog Topics in Four Hours. You can read the first, second, third and fourth in the series by clicking on this link.

If you think that blog quality is a subjective matter, think again. You can learn how to judge whether the stories you are publishing are good content – ideally brilliant blogs – and you can learn how to write to the highest standard, too.  Read More

 
9.1.19

The four essential interview questions for brilliant case studies (and the secret to writing them up)

This is the fourth in a series called How to Brainstorm a Year’s Worth of Blog Topics in Four Hours. You can read the first, second and third in the series by clicking on this link.

Case studies are a wonderful way to build up content for your blog and your book and build your authority and connections. It’s also a great way to build relationships with people you admire and want to connect with.   Read More