Why writing a book commands so much respect among buyers

Why writing a book commands so much respect among buyers

The world of training, consulting and coaching are full of fly-by-nighters. People come and go. The stayers are few and far between. With good reason. Only the best survive.
Thought leaders are stayers. They are the coaches, trainers, speakers, entrepreneurs that stay in business.
Thought leaders who write books communicate their staying power. When you place your book on the table in front of your client and smile, you are saying, ‘Hey, I’m here for the long haul. I’m an expert, and I am sticking around.

Are you misusing the most valuable assets in your business?

Are you misusing the most valuable assets in your business?

The first question any publisher will ask you when you pitch your book is, “How strong is your platform?”

What do they mean? They mean how many people follow you or are connected to you on social media, and how many people subscribe to your blog.

Most people are scathing about the value of social media. Fair enough; most social media is trash. So let’s get clear on what I mean about social media as your most valuable asset.

How NOT to Blog your Book

How NOT to Blog your Book

Experts will warn you not to blog your book. They are right – AND wrong. There are ways to blog your book, and ways not to do so.

The upside of blogging your book
Blogging your book (and sending out the blogs via an e-newsletter) has some fabulous advantages.

Publishing 500 to 700 words weekly for a year or more is a much easier task than sitting down to write 45,000 words in a block.
You get feedback on the way. Some of your blogs will get a big response, and provide solid evidence for what resonates with your audience.