Author Archives for kathwalters

About kathwalters

With 16 years experience as an editor and senior journalist in the mainstream press, I have an established track record for creating great content -- stories, links, tweets, blogs -- quickly and efficiently across a wide range of industry sectors. I am an editor, journalist and content marketer.
Contact me to find out more: 0425 040 020

Are you misusing the most valuable assets in your business?

February 6, 2019 2:00 pm Published by Leave your thoughts

The first question any publisher will ask you when you pitch your book is, “How strong is your platform?” What do they mean? They mean how many people follow you or are connected to you on social media, and how many people subscribe to your blog. Most people are scathing about the value of social media. Fair enough; most social media is trash. So let’s get clear on what I mean about social media as your most valuable asset.


How NOT to Blog your Book

January 30, 2019 2:00 pm Published by Leave your thoughts

Experts will warn you not to blog your book. They are right – AND wrong. There are ways to blog your book, and ways not to do so. The upside of blogging your book Blogging your book (and sending out the blogs via an e-newsletter) has some fabulous advantages. Publishing 500 to 700 words weekly for a year or more is a much easier task than sitting down to write 45,000 words in a block. You get feedback on the way. Some of your blogs will get a big response, and provide solid evidence for what resonates with your audience.


Seven secret places to find stories that bring your blog to life

January 23, 2019 2:00 pm Published by Leave your thoughts

Every book is a storybook. That includes your business book. Yes, we can convince with data, but we connect with stories. Stories hook our hearts. A book without stories is a rant, a lecture or a plea. A book that is underpinned by stories is a powerful bird. On its mighty wings, we soar high above the problems we face and see the patterns, like fields of colour below us. Then we swoop down to look more closely at them on a guided tour.


Why your blog sucks (and how to fix it)

January 16, 2019 2:00 pm Published by Leave your thoughts

If you think that blog quality is a subjective matter, think again. You can learn how to judge whether the stories you are publishing are good content – ideally brilliant blogs – and you can learn how to write to the highest standard, too. By “blogs”, I mean well-thought-out, well-written articles of 400 to 750 words on topics that matter to your readers. “Quality content” is the biggest factor in the success or failure of your content marketing campaign, the research tells us again and again.


The four essential interview questions for brilliant case studies (and the secret to writing them up)

January 9, 2019 2:00 pm Published by Leave your thoughts

Case studies are a wonderful way to build up content for your blog and your book and build your authority and connections. It’s also a great way to build relationships with people you admire and want to connect with. An interview – at least one, and ideally more – is the foundation of almost every interesting blog or article, and is essential to writing a case study. If you are not familiar with the process, interviewing can be intimidating. But it is also exciting and fun.


How to use headline help tools without looking silly

December 19, 2018 2:40 pm Published by Leave your thoughts

I nearly called this blog: Responsible for the content marketing budget? 12 top-notch ways to spend your money. That was a headline I generated from a cool tool made by HubSpot called a blog topic generator. Then I Googled my headline and, of course, I found a whole lot of other headlines just like mine. Not exactly the same, but close enough to make me look like a not-very-original blogger.


How to keep your blog posts fresh and fascinating

December 12, 2018 2:00 pm Published by Leave your thoughts

What is a blog? Not everyone agrees what constitutes a blog, so we are going to start with a definition. So I have an essential reason for exploring the meaning of blogging: the answer to keeping your fresh and fascinating, week after week, lies in how you define the gig. My definition of blogging is much more extensive and includes a lot more story styles. Here is the range of story types that I can or would write on my blogs at www.kathwalters.com.au and www.dreamplanet.com.au...


Blog Series: How to brainstorm a year’s worth of blog topics in four hours

December 5, 2018 2:00 pm Published by Leave your thoughts

This is the first in a series of seven blogs that solves the single biggest problem facing bloggers. That problem is not, as you might expect, getting started. That problem is keeping going. Most of us can pump out a blog or two. Sadly, that is not going to serve you. In fact, it will do you more harm than good. People will look at your website, see you haven’t blogged for three months or three years, and wonder if you are still in the game!


Going on a story hunt

November 14, 2018 12:59 pm Published by Leave your thoughts

Every book is a storybook. That includes your business book. Yes, we can convince with data, but we connect with stories. Stories hook our hearts. A book without stories is a rant, a lecture or a plea. A book that is underpinned by stories is a powerful bird. On its mighty wings, we soar high above the problems we face and see the patterns, like fields of colour below us. Then we swoop down to look more closely at them on a guided tour.