Author Archives for kath walters

About kath walters

With 16 years experience as an editor and senior journalist in the mainstream press, I have an established track record for creating great content—stories, links, tweets, blogs—quickly and efficiently across a wide range of industry sectors. I am an editor, journalist and content marketer.
Contact me to find out more: 0425 040 020

Avoid this massive no-no when pitching your book to publishers

Avoid this massive no-no when pitching your book to publishers

March 11, 2020 2:00 pm Published by Leave your thoughts

Sending your finished manuscript to a publisher increases your chance of a rejection slip. That’s right. The last thing publishers want is your full manuscript to read. How do I know? Because publishers tell you what they want these days. Which leads me to my final tip in my series of 10 Tips to Win a Publishing Deal (find the other tips here). It is this: Follow the publisher’s pitch guidelines


Have you made this rookie mistake when pitching to a publisher?

Have you made this rookie mistake when pitching to a publisher?

March 4, 2020 2:00 pm Published by Leave your thoughts

Back in my journalism days, I got regular phone calls from folks pitching story ideas (bless them). There was only one kind of pitch I would NOT listen to. It went like this: “I saw your story last week on [blank]. I have a great story about [blank]. Would you be interested?” So, here is my answer, which is also my penultimate tip in my series about how to win a publishing deal. Tip #9: Don’t pitch a book about something they recently published.


Publishers specialise. Send your book to the right one.

February 26, 2020 2:00 pm Published by Leave your thoughts

In my series to help you win a publishing deal, here is Tip #8: Fit a genre and send your book to the right publisher. Every publisher specialises in certain genres. Cookbooks, self-help, business, religion, psychology, philosophy, chick lit, literary fiction, crime — it’s a never-ending list of categories.


How to hook and land a publishing deal: Tip #5

How to hook and land a publishing deal: Tip #5

February 5, 2020 2:00 pm Published by Leave your thoughts

I know that many new authors would prefer to land a publishing deal than self-publish. So, I’ve been writing a series for you about how to outplay the publishers and win the deal you are looking for. Tip #5: Have a message that appeals to millions of people. OK, seems obvious, but I can help you with this one. First, some examples. How to Win Friends and Influence People by Dale Carnegie Chicken Soup for the Soul by Jack Canfield and Mark Victor Hansen  Good to Great by Jim Collins


How to seduce a publisher

January 29, 2020 2:00 pm Published by Leave your thoughts

I’ve been writing a series about how to win publishing deals, which is very nice of me because I’m a big advocate of self-publishing. But if you really want a publisher, I’m writing a series on how to win them over. There are 10 tips and you can see the full list here, and then check out tips 1#, #2, and #3 in more detail. Which means we are up to tip #4. Be a beautiful writer.


Want to win a publishing deal? Target their Achilles heel.

Want to win a publishing deal? Target their Achilles heel.

January 23, 2020 2:00 pm Published by Leave your thoughts

Publishers love controversy. Otherwise, why would Andrew Bolt, conservative columnist,  get column space? Certainly not on the quality of his arguments. Same goes for book publishers. Mark Manson’s book, The Subtle Art of Not Giving a F*ck, is a bestseller because of its controversial title. It is a self-help book that challenges the notion of conventional self-help. Which is clever. Really clever, and I take my hat off to him.


Beat publishers at their own game

Beat publishers at their own game

January 15, 2020 2:00 pm Published by Leave your thoughts

Most authors prefer to be picked up by a publisher than to self-publish. Both have their advantages. I’m writing this series of 10 tips to help to demystify the publishing process for those who want to go the traditional route.


Publishing: How to avoid rejection slips

January 9, 2020 2:00 pm Published by Leave your thoughts

If you have pitched your book to multiple publishers, and received only rejections, does it mean there is something wrong with your book? Of course not. Think J.K. Rowling and the 500 million Harry Potter book sales, which the 12 publishers who rejected her are weeping about today. So, how do you get picked up by traditional publishers? What’s the secret?