You know how you always get your best ideas in the bath or the shower? I believe the scientists know all the neurochemical reasons, but as far as I am concerned, it’s because you are relaxed. Whenever I relax, great ideas pop into my mind. When I am tense or anxious, my ideas are sh*t (which makes me feel more tense and anxious. Sigh.) This Easter, put your book outline up on the wall. One page per chapter, one topic per chapter with three to five topics under each chapter message. Once you have stuck them up on the wall, you can look at all your chapters together
Author Archives for kathwalters
With 16 years experience as an editor and senior journalist in the mainstream press, I have an established track record for creating great content -- stories, links, tweets, blogs -- quickly and efficiently across a wide range of industry sectors. I am an editor, journalist and content marketer.
Contact me to find out more: 0425 040 020
Books are a generous gift. As an expert writing about your expertise you will share so much of your wisdom, your experience, your hard-won lessons. Typically, within the stories and idea you capture with sheer dedication and determination, is everything you know about how people can get out of a problem they face. Often, the contents of your book are the very intellectual property (IP) that you charge your clients thousands of dollars for.
Several weeks back, I fractured my leg. Long story, but suffice to say, I’ve literally been taking small steps (on crutches) as I wait for it to heal (big goal). You’ll see the parallel here with writing a book. It’s a big goal. Achieving it takes small steps. But many thought leaders make this mistake in their approach.I know this because they tell me. Repeatedly authors say they intend to set aside whole days, weekends or weeks to write. I understand this impetus to do this. The small steps to recovery of my leg have been as much a mental challenge as a physical one. Big steps feel satisfying. Small steps feel frustrating.
I became a feminist at the age of 15 when I was treated to a sudden and shocking political awakening. I left the Canberra Girls Grammar School and went to the School Without Walls (SWOW). There I met communists, feminists, and openly gay men and women for the first time in my life. I won't say my sheltered life. No life, no matter how financially privileged (as mine certainly was), protects a woman from the impact of sexism, misogyny and abuse. I have had my share.
The world of training, consulting and coaching are full of fly-by-nighters. People come and go. The stayers are few and far between. With good reason. Only the best survive. Thought leaders are stayers. They are the coaches, trainers, speakers, entrepreneurs that stay in business. Thought leaders who write books communicate their staying power. When you place your book on the table in front of your client and smile, you are saying, ‘Hey, I’m here for the long haul. I’m an expert, and I am sticking around.
The first question any publisher will ask you when you pitch your book is, “How strong is your platform?” What do they mean? They mean how many people follow you or are connected to you on social media, and how many people subscribe to your blog. Most people are scathing about the value of social media. Fair enough; most social media is trash. So let’s get clear on what I mean about social media as your most valuable asset.
Experts will warn you not to blog your book. They are right – AND wrong. There are ways to blog your book, and ways not to do so. The upside of blogging your book Blogging your book (and sending out the blogs via an e-newsletter) has some fabulous advantages. Publishing 500 to 700 words weekly for a year or more is a much easier task than sitting down to write 45,000 words in a block. You get feedback on the way. Some of your blogs will get a big response, and provide solid evidence for what resonates with your audience.
Every book is a storybook. That includes your business book. Yes, we can convince with data, but we connect with stories. Stories hook our hearts. A book without stories is a rant, a lecture or a plea. A book that is underpinned by stories is a powerful bird. On its mighty wings, we soar high above the problems we face and see the patterns, like fields of colour below us. Then we swoop down to look more closely at them on a guided tour.
If you think that blog quality is a subjective matter, think again. You can learn how to judge whether the stories you are publishing are good content – ideally brilliant blogs – and you can learn how to write to the highest standard, too. By “blogs”, I mean well-thought-out, well-written articles of 400 to 750 words on topics that matter to your readers. “Quality content” is the biggest factor in the success or failure of your content marketing campaign, the research tells us again and again.
The four essential interview questions for brilliant case studies (and the secret to writing them up)January 9, 2019 2:00 pm Leave your thoughts
Case studies are a wonderful way to build up content for your blog and your book and build your authority and connections. It’s also a great way to build relationships with people you admire and want to connect with. An interview – at least one, and ideally more – is the foundation of almost every interesting blog or article, and is essential to writing a case study. If you are not familiar with the process, interviewing can be intimidating. But it is also exciting and fun.