Sticky Tips
Thanks for dropping by. Here’s your weekly dose of sticky content brillance.
Your readers don’t want to take your advice
As Myriam sat down and snuggled her legs beneath her on the armchair, book in hand, tea on the side table, ready for a session with her latest book, a little voice in her head kept whispering…
Can …
#10 You can get a publishing deal if your self-published book sells well
In 2011, a small Australian press published a few thousand copies of E L James’ Fifty Shades of Grey.
James won a publishing deal even though she had published the book for free on a fan-fiction we…
Access to a distribution deal is still possible when you self-publish (if you get an ISBN)
I am a fan of the niche when it comes to business books: the narrower the audience, the more special your readers feel. If you write a book for vegan vets who live in Brighton, Melbourne, not many peo…
Reduce waste and costs by self-publishing
Not all books are loved.
Millions of books are “pulped” each year. That means they become landfill.
In America alone, an estimated 10 million trees are logged each year to print books that ult…
Is wibble-wobble a desirable quality in a book?
From my series, 10 Fabulous Reasons to Self-Publish Your Book
Tip #7 Retain control over the editing, design and print quality of your book
Poor editing, design and printing can really let your …
Increase returns over time. Decrease effort over time.
Tip #6 from my series, 10 Fabulous Reasons to Self-Publish Your Book
Hands up if you have been in the following cycle: do some marketing, get busy, stop marketing, sales slump. Market, busy, stop, …
Simplify your marketing strategy.
Tip #5 from my series, 10 Fabulous Reasons to Self-Publish Your Book
You know Bunnings killed the local hardware store? It’s sad, but that is not my point. Bunnings used a strategy called the “ca…
Reasons to self-publish your book: #4 Stay focused on the right metrics
I have a confession to make.
In the three years since I published “Sticky Content”, I have sold fewer than 10 copies. …
Self-publishing costs you less than some trad publishing deals.
In days of yore, a publisher paid you an advance. And they paid for publishing costs such as editing, design, marketing and distribution. Times change….
When speed to market is an issue, self-publish
When you self-publish, your book will hit the market within four to eight weeks of finishing your manuscript. With a publisher, expect nine months to a year….
10 Fabulous Reasons to Self-Publish Your Book
For the past month or two, I shared tips on how to win a publishing deal.
And now I can finally share with you 10 reasons you shouldn’t bother. Yay! …
Avoid this massive no-no when pitching your book to publishers
Sending your finished manuscript to a publisher increases your chance of a rejection slip.
That’s right. The last thing publishers want is your full manuscript to read….