Sticky Tips
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There are two ways to measure every dollar you spend in your business or your thought leader practice. ROI and COI.
Should you write a book? There are two ways to measure every dollar you spend in your business or your thought leader practice. ROI and COI. Every...
If you write a business book, you want it to be a page turner, right?
As a would-be author, you probably worry that your book might have NO impact. What if the book you labour to write falls into the ocean of ideas...
Writing a book is an emotional journey. Here are two high-risk moments that can sabotage your success.
Having now worked with dozens of clients as they write their books (which is truly an honour), I have seen the emotional trajectory travelled by...
What you can learn from this common writing MISTAKE
I review 1000s of written words every week for the clients who are completing my program, Brain to Book in 90 Days. Their ideas and writing are both...
Authority is one of the six “weapons of influence”
I devoured Robert Cialdini’s book, “Influence: The Psychology of Persuasion” when I discovered it. After all, who doesn’t want to be...
Ideas are your currency. Put them in your wallet.
If someone handed you a $50 note, you wouldn’t say ‘Sorry, I’m too busy to put that note in my wallet.’ Yet ideas are the currency of authors and...
Why businesses books fail
To understand whether writing and publishing a business book is a success or a failure, let’s revisit our understanding of publishing success. For...
Promote your book by winning a book award
Winning a book award can be a terrific way to promote your book. Before you enter, however, check the awards' cred and backers. The Australian...
Do bestselling books need marketing?
“Give and Take” by Adam Grant. “The 4-Hour Workweek” by Tim Ferris. I am sure you can think of a bestselling book that seemed to fly off the shelf...
Should you write a book?
I love the thoughts on the subject of whether you should write a book in HBR by John Butman, the author of Breaking Out: How to Build Influence in a...
What is self-publishing (independent publishing) and how does it work?
When I first became a book coach, I thought the biggest challenge for my clients was writing their books. Which is true, but ... ... their second...
Why do authors employ a book coach?
Scratch the covers of most “individual” accomplishments and you’ll find a busy team. One-woman shows have directors, producers, lighting designers...