Sticky Tips
Thanks for dropping by. Here’s your weekly dose of sticky content brillance.
Use grammar apps with care
Grammar apps are fun and useful, but there is one piece of advice they give you that you should use with care. I love apps like ProWritingAid and...
The Walrus, The Beaver, and The Wizard
Some authors worry – if they share all their cleverness in their book – that no-one will buy their training programs or their keynotes? But I...
WE don’t patronise. Use the 2nd person.
If you want to avoid a common – and may I say even grave – writing mistake, read on. Here’s the issue that causes the mistake. The best writing...
Accept the low tide and scrape some barnacles
Towards the end of the year, it’s a struggle to keep the creative juices flowing, don’t you find? Creativity is wonderful, but it’s...
Start at the exciting bit
If you want to write ‘sticky’ content that readers remember, here’s my secret: Start at the exciting bit. Readers are an unforgiving bunch. You only...
Be recognised as the authority you are
The second remarkable power of finishing is 'Recognition as the authority you are'. (The first remarkable power was in last week's...
The Remarkable Power of Finishing
As a journalist, I became a finishing expert. I wrote and published about 100,000 words a year. At first, finishing a story was a huge challenge....
How writing a book will boost your sales success
Every time I start to work with a coach, speaker or other, a mysterious event occurs within the first four weeks. Their businesses take off. Long...
How not to get scammed from book coaching
A while ago, there was a book coaching scam! Who knew! You paid US$2000 and you got nothing. Since I started helping coaches and other experts to...
Show, don’t tell. How your book sells you.
Buying should feel good. When I buy a lovely looking apple and I bite into it and the juices run down my chin and make me laugh, that is good...
Cross these tasks off your To-Do list when you publish your book
Here's an unusual tip if you are undecided about writing a business book. Make a list of the work you will NEVER have to do again when your book is...
Writing, spelling and grammar apps you don’t want to overlook
If you love writing but hate checking your grammar, great news … Run all your chapters, blogs and posts through an app like Grammarly or Pro-Writing...