Sticky Tips
Thanks for dropping by. Here’s your weekly dose of sticky content brillance.
Becoming an author is a huge accomplishment, but there is a downside…
If you’re like me, you’ll never forget the thrill of seeing your name in print for the first time. You hold your book in your hand, riffling through...
How to get the best result from working with an editor
This week, we have a guest article by Lu Sexton, book editor, who has helped many of my clients to edit their books. For many authors, sending your...
What you need to know about dead white men
“Something Wicked This Way Comes” by Ray Bradbury “The Fault in our Stars” by John Green “Brave New World” by Aldous Huxley How did these authors...
Your readers don’t want to take your advice
As Myriam sat down and snuggled her legs beneath her on the armchair, book in hand, tea on the side table, ready for a session with her latest book, a little voice in her head kept whispering…
Can …
#10 You can get a publishing deal if your self-published book sells well
In 2011, a small Australian press published a few thousand copies of E L James’ Fifty Shades of Grey.
James won a publishing deal even though she had published the book for free on a fan-fiction we…
Access to a distribution deal is still possible when you self-publish (if you get an ISBN)
I am a fan of the niche when it comes to business books: the narrower the audience, the more special your readers feel. If you write a book for vegan vets who live in Brighton, Melbourne, not many peo…
Reduce waste and costs by self-publishing
Not all books are loved.
Millions of books are “pulped” each year. That means they become landfill.
In America alone, an estimated 10 million trees are logged each year to print books that ult…
Is wibble-wobble a desirable quality in a book?
From my series, 10 Fabulous Reasons to Self-Publish Your Book
Tip #7 Retain control over the editing, design and print quality of your book
Poor editing, design and printing can really let your …
Increase returns over time. Decrease effort over time.
Tip #6 from my series, 10 Fabulous Reasons to Self-Publish Your Book
Hands up if you have been in the following cycle: do some marketing, get busy, stop marketing, sales slump. Market, busy, stop, …
Simplify your marketing strategy.
Tip #5 from my series, 10 Fabulous Reasons to Self-Publish Your Book
You know Bunnings killed the local hardware store? It’s sad, but that is not my point. Bunnings used a strategy called the “ca…
Reasons to self-publish your book: #4 Stay focused on the right metrics
I have a confession to make.
In the three years since I published “Sticky Content”, I have sold fewer than 10 copies. …
Self-publishing costs you less than some trad publishing deals.
In days of yore, a publisher paid you an advance. And they paid for publishing costs such as editing, design, marketing and distribution. Times change….