Sticky Tips
Thanks for dropping by. Here’s your weekly dose of sticky content brillance.
Can “situational coaches” write a brilliant business book?
If you are a "situational coach", you probably think you couldn't write a book. After all, that is the nature of situational coaching. You work with...
Three big snags to avoid when writing your book
Reading is like floating down a river, enjoying the view. So, don’t let your readers hit a snag. By snag, I mean something that jolts the reader and...
Readers are ruthless – use subheadings
In social media, the humble sub-heading doesn’t seem important. But when you write a book, this simple tool is your best friend. SAD BUT TRUE I...
Don’t be beige, but do be careful
Have you ever taken a small child to a playground only to find they used the swing to hit another kid instead of to have fun? The right way to use a...
Use grammar apps with care
Grammar apps are fun and useful, but there is one piece of advice they give you that you should use with care. I love apps like ProWritingAid and...
The Walrus, The Beaver, and The Wizard
Some authors worry – if they share all their cleverness in their book – that no-one will buy their training programs or their keynotes? But I...
WE don’t patronise. Use the 2nd person.
If you want to avoid a common – and may I say even grave – writing mistake, read on. Here’s the issue that causes the mistake. The best writing...
Accept the low tide and scrape some barnacles
Towards the end of the year, it’s a struggle to keep the creative juices flowing, don’t you find? Creativity is wonderful, but it’s...
Start at the exciting bit
If you want to write ‘sticky’ content that readers remember, here’s my secret: Start at the exciting bit. Readers are an unforgiving bunch. You only...
Be recognised as the authority you are
The second remarkable power of finishing is 'Recognition as the authority you are'. (The first remarkable power was in last week's...
The Remarkable Power of Finishing
As a journalist, I became a finishing expert. I wrote and published about 100,000 words a year. At first, finishing a story was a huge challenge....
How writing a book will boost your sales success
Every time I start to work with a coach, speaker or other, a mysterious event occurs within the first four weeks. Their businesses take off. Long...