Sticky Tips
Thanks for dropping by. Here’s your weekly dose of sticky content brillance.
To launch or not to launch? That is the question.
Self-published authors sometimes wonder if a book launch is worth the effort and expense. Let’s take a quick look at this long-held tradition and...
Publish regularly to build relationships
Publishing is a relationship builder. It was April a few years ago when I got a contact request via LinkedIn. With it came a note. ‘Enjoyed your...
To share or not to share: How personal should your book be?
My clients often ask me whether to include personal stories in their business books. And, if so, how personal should they be? Few stories could be...
Am I making assumptions about you?
Do you think I know you well? It’s all too easy to make assumptions about each other, and I don’t want to be one of those kinds of people. So, may I...
Here is what your book’s table of contents reveals about you
What does your book’s table of contents tell readers about you? If you are anything like me, when choosing a book, you first read the book title,...
Marketing your book—find your readers on LinkedIn
Here's a tip to start marketing your book: Connect with your readership on LinkedIn LinkedIn is a great place to find the very people you wrote your...
The secret to overcoming writer’s block
Every writer has a moment when they get stuck and can’t get going again. Has that happened to you? It might be a big block, or small. Both are...
The secret to sales conversations that don’t feel “salesy”
Confession: I love what I do, but I never liked selling. I’d be talking with people who were ideal for my program, but I felt so “salesy” — that...
Frame your words and change your impact
It’s my sensitive, smart and strong daughter’s birthday tomorrow. Everything about tomorrow for me is about my gratitude that she is healthy, happy...
Adding depth to your topic builds your authority
When is an idea big enough for a book and not just a lot of fluff built around a blog post? That question is a tricky one. After all, how many of...
You inevitably change the big picture when you write a book
I recently got asked a great question about writing a book: How often does the big picture change after you start writing? And here’s my...
How do you know if your book will be valued by others?
I recently had a fabulous question about writing a book: "How do you determine what’s in your head that is of value to someone else?" Here's my...