In 2011, a small Australian press published a few thousand copies of E L James’ Fifty Shades of Grey.
James won a publishing deal even though she had published the book for free on a fan-fiction website.
That turned out to be a smart move.
Her books have sold over 150 million copies worldwide, and been translated into around 50 languages, Alexander Alter wrote in the New York Times last year.
James became the highest-paid author in the world in 2013, with an annual income of USD95 million, according to the US business magazine, Forbes.
I am a fan of the niche when it comes to business books: the narrower the audience, the more special your readers feel. If you write a book for vegan vets who live in Brighton, Melbourne, not many people will buy or read your book. But those who do will love it (if it’s good) and feel special.
If that is you, you don’t need to distribute your book to bookshops. But if you have a book with wide appeal—such as “How to Lose 10 Kilos on a Diet of Cream Puffs” (just kidding)—you will want your book to go national or even global.