One of the biggest gifts of Christmas is our collective decision to take some downtime. It gives us time to think and reflect. Sure, we seem to have to work ourselves into a lather of busyness before giving ourselves permission to rest. But then we try – en masse – to chill out.
What’s the difference between a poor quality business book and a brilliant one? The thought that the author puts into their work before they put ‘pen to paper’ – metaphorically speaking.
And all great thought begins with a question.
So before you get started knocking out your masterpiece, ask yourself.
There is a growing trend for experts to write books, but few have written a book series. Business development expert, Robyn Haydon, is the exception.
Haydon is an early adopter of self-publishing. She wrote her first book 10 years ago, and used it to launch her consultancy.
‘I’m a business development advisor for people who go after large customers and contracts in multiple millions of dollars. I help people who want training and coaching to write winning proposals, and I also work with them on the proposals themselves.’
How does an additional $120,000 revenue sound to you today?
Authors I have interviewed have earned at least $120,000 more in revenue after publishing their books. Instantly? No, not instantly. But over time, their books have led to a sustained revenue lift of $120,000.
That is one reason why every day that passes without you writing and publishing your business book is costing you money. But there are more reasons.
In 2014, Dixon wrote, recorded and released a 5ong every week for 50 weeks.
In 2015, he wrote a 5poken word piece every week for 50 weeks.
He was then inspired to apply his creative method to writing a book. In late 2015, he wrote 5omething every day for 50 days and made a book called: ‘Just do 5omething: A handbook for turning dreamers into makers’.