The three essential elements of brilliant books (and blogs)
Brilliant books are made of brilliant chapters. Brilliant chapters (and blogs) are made of bones, muscles and skin. The bones are made of ‘propositions’. A proposition is a single statement that answers a single question in the mind of the reader. For example, here is...
How embarrassing! Why I missed my blog deadline every week even though I am a professional writer and how you can hit yours even if you are not.
If you are a blogger who never blogs, this post is for you.
If every week you get guilty and think, I really should blog, but you don’t, I have an embarrassing confession.