by Kath Walters | Apr 13, 2022 | Business strategy, Content marketing
I like to start getting to know all my LinkedIn connections by sharing a gift. Social media can be so transactional. But I want social media to be a place where real connections are made. Too often, new connections “hit” me with a request the instant I connect with...
by Kath Walters | Jan 19, 2022 | Business strategy, Content marketing
Happy New Year! Let’s start your year by building your LinkedIn connections and followers using your book. Social media is strange, isn’t it? Behind every profile is a real human being who wants to like and trust you before they do business with you. Good. They...
by Kath Walters | Oct 27, 2021 | Business strategy
If you are thinking about writing a book, you might have wondered, “How am I going to sell my book after it’s published?” Well — here’s a wild claim (that I can substantiate)… You can receive as much as $10K just for a single copy of your book! If you are...
by Kath Walters | Aug 18, 2021 | Business strategy, Publishing, Writing
The second remarkable power of finishing is ‘Recognition as the authority you are’. (The first remarkable power was in last week’s newsletter: ‘Make more money’. Gotto love that.) If you are not recognised as an authority, you weaken your position in...
by Kath Walters | Aug 4, 2021 | Business strategy
Every time I start to work with a coach, speaker or other, a mysterious event occurs within the first four weeks. Their businesses take off. Long before they have written the book. Long before they have published it. At first, I thought it was a coincidence. But it...
by Kath Walters | Jul 14, 2021 | Business strategy, Writing
Here’s an unusual tip if you are undecided about writing a business book. Make a list of the work you will NEVER have to do again when your book is published. Here’s my list. Sell your programs. Your ideal client will come to you. Undercut the competition. You...
