by Kath Walters | Aug 18, 2021 | Business strategy, Publishing, Writing
The second remarkable power of finishing is ‘Recognition as the authority you are’. (The first remarkable power was in last week’s newsletter: ‘Make more money’. Gotto love that.) If you are not recognised as an authority, you weaken your position in...
by Kath Walters | Aug 4, 2021 | Business strategy
Every time I start to work with a coach, speaker or other, a mysterious event occurs within the first four weeks. Their businesses take off. Long before they have written the book. Long before they have published it. At first, I thought it was a coincidence. But it...
by Kath Walters | Jul 14, 2021 | Business strategy, Writing
Here’s an unusual tip if you are undecided about writing a business book. Make a list of the work you will NEVER have to do again when your book is published. Here’s my list. Sell your programs. Your ideal client will come to you. Undercut the competition. You...
by Kath Walters | Jun 30, 2021 | Business strategy
I’ve made a living for 20-plus years from asking questions. But not all questions are created equal. Some questions ruin relationships and destroy trust. Those are the questions we ask in anger, judgement or blame. Why is this project off the rails? How often do I...
by Kath Walters | Mar 31, 2021 | Business strategy
Confession: I love what I do, but I never liked selling. I’d be talking with people who were ideal for my program, but I felt so “salesy” — that made it awkward for them AND for me. So what changed? I created a framework so I could have a concise, clear conversation...
by Kath Walters | Jan 20, 2021 | Business strategy, Writing
If you really want to solve procrastination, here’s my one HOT tip. Imagine you want to write a book but can’t find the time. You want it to be perfect after all. Now imagine that your biggest competitor comes out with a less-than-perfect book on exactly...
