Not all questions are created equal. Are you asking the right one?
I’ve made a living for 20-plus years from asking questions. But not all questions are created equal. Some questions ruin relationships and destroy trust. Those are the questions we ask in anger, judgement or blame. Why is this project off the rails? How often do I...
The secret to sales conversations that don’t feel “salesy”
Confession: I love what I do, but I never liked selling. I’d be talking with people who were ideal for my program, but I felt so “salesy” — that made it awkward for them AND for me. So what changed? I created a framework so I could have a concise, clear conversation...
My hottest tip to stop procrastinating
If you really want to solve procrastination, here’s my one HOT tip. Imagine you want to write a book but can’t find the time. You want it to be perfect after all. Now imagine that your biggest competitor comes out with a less-than-perfect book on exactly...
Take the plunge
It was back in 2013, when I made the first heart-stopping investment in myself and my business. I’d just been made redundant after 15 years as a journalist when the masthead I was editing closed. AND I was on the wrong side of 50. I was pretty scared — I’d...
Simplify your marketing strategy.
Tip #5 from my series, 10 Fabulous Reasons to Self-Publish Your Book
You know Bunnings killed the local hardware store? It’s sad, but that is not my point. Bunnings used a strategy called the “category killer”.