Never make this mistake when writing your book

Never make this mistake when writing your book

Writing a book is a big project. Over 25,000 to 45,000 words, remembering what messages, stories or examples you have used, and what data you have quoted is a challenging task. It’s one reason I get my clients to dot point their chapters using my chapter plan. Because...
Three brilliant persuasive writing techniques

Three brilliant persuasive writing techniques

From emails to reports, posts to books, whenever you put your fingers to the keyboard, you have one goal: to persuade. For example, please read this, buy this, believe this, promote me, or hire me. So, here are my top three tips to write persuasively: Clarity Make...
Become an author, not a wannabe

Become an author, not a wannabe

You may not have heard of Bluma Zeigarnik, but she knows what is in your head. What’s in your head is this: unfinished tasks. Zeigarnik was a Russian psychologist who noted our brain’s obsession with unfinished tasks. They pop into our memory at inopportune times: in...