Give your readers the ‘how’ of bliss

Give your readers the ‘how’ of bliss

Whenever you write persuasively on any topic, you know you have done your work when the reader asks a single question. That question is “how”. Lose 10kg in 10 days. Win new clients without making a single cold call. Find the perfect life partner on a dating app. These...
I like to break the rules sometimes

I like to break the rules sometimes

Do you like to follow the rules always? I don’t. Too often, we follow rules without questioning them. Sometimes, following outmoded grammar rules means your writing gets worse, not better. ♦ The ‘rule’ that tell you NOT to start a sentence with...
Every block of stone needs a sculptor

Every block of stone needs a sculptor

Every time I start to work with a coach, speaker or other, a mysterious event occurs within the first four weeks. Their businesses take off. Long before they have written the book. Long before they have published it. At first, I thought it was a coincidence. But it...