Use grammar apps with care

Use grammar apps with care

Grammar apps are fun and useful, but there is one piece of advice they give you that you should use with care. I love apps like ProWritingAid and Grammarly. They turn the hard task of rewriting and editing your work into a game. For example, when you write a long,...
The Walrus, The Beaver, and The Wizard

The Walrus, The Beaver, and The Wizard

Some authors worry – if they share all their cleverness in their book – that no-one will buy their training programs or their keynotes? But I explain that there are three kinds of readers: the Walrus, the Beaver and the Wizard. The WALRUS devours your book and loves...
WE don’t patronise. Use the 2nd person.

WE don’t patronise. Use the 2nd person.

If you want to avoid a common – and may I say even grave – writing mistake, read on. Here’s the issue that causes the mistake. The best writing makes a strong point to readers. But a strong point can come out sounding harsh. Lacking empathy. And so, you soften your...
Accept the low tide and scrape some barnacles

Accept the low tide and scrape some barnacles

Towards the end of the year, it’s a struggle to keep the creative juices flowing, don’t you find? Creativity is wonderful, but it’s energy-consuming. We cannot stay at a creative “high-tide” all the time, say Jeff and Julie Crabtree, authors of “Living with a Creative...
Start at the exciting bit

Start at the exciting bit

If you want to write ‘sticky’ content that readers remember, here’s my secret: Start at the exciting bit. Readers are an unforgiving bunch. You only have a line or two at most to grab their attention. When you “start at the exciting bit”, you fire up your own energy...