Book coaching from a business journalist of 25 years
When you’re an authority,
clients come to you.
Advance from expert to authority in just 90 days.
You’ll be coached all the way from blank page
to brilliant book through my unique
I’m Kath Walters, a business journalist and book coach for experts writing business books.
My clients rise above crowded fields by putting the author in authority. Their book demonstrates the difference between an expert and an authority. My clients’ books become magnets for the type of work they want to attract.
If you’re ready to become an authority in your field, contact me for a no-obligation conversation
about whether we’re a good fit.
Why a book coach?
Scratch the covers of most “individual” accomplishments and you’ll find a busy team. One-woman shows have directors, producers, lighting designers and ticket sellers. Successful entrepreneurs have investors, advisors and visionary early clients.
Becoming an influential author is as much of a team endeavour as every stride into the spotlight.
Put simply, a book coach will get you over the finish line with a winning book. That’s much harder to do on your own. You need a team whether you’re racing-car driver Lewis Hamilton making a podium finish at the Monaco Grand Prix, journalist Malcolm Gladwell planting a sixth flag on the New York Times bestseller list … or an author with a great idea you need to get out of your head.
Every day you waste struggling to work out concepts, form, structure, voice and process on your own is a day your book isn’t out there to throw a net over the work you want to attract.
Ready to get started?
Is your book idea “good” enough?
I coach experts around the world in writing books that transform them into authorities. That doesn’t mean you need a PhD in your field. However, it does mean you need enough experience in your area to bring something new to the discussion.
You don’t have to know that now. That’s part of my expertise. Our first task will be to find precisely what thoughts, models and experiences you’ll be contributing to the conversation in your field. Because of my expertise in defining what makes your book different, you’ll know from the start that you’re producing something original — something even your peers will have to read.
We can have a preliminary, no-obligation conversation about your book idea now.
How does book coaching work?
Your book coach is by your side from the start. You already have the vital elements — your expertise and experience. Your book coach packs the catalyst. She has the know-how to break those elements down and build them into something new — a book that will cement your authority.
Your book coach will challenge you as you outline your book, helping you to validate your ideas. She will stand in for your readers through the drafting. She will agitate on their behalf for deeper, crisper, more useful insights from you.
And she’ll be the reassuring voice on the phone when you wonder — as all real authors do — whether you’re bringing something original into the world. In short, a good book coach will push you with honest feedback and hold you accountable until you’re confident you’ve poured gold onto the page.
And along the way, your book coach will reveal a proven structure for your book. You’ll be free to focus on expressing brilliantly the things you already know because you can lean on your book coach’s expertise in the structure and mechanics.
The result — in just 90 days — is a book that is ready to edit or send to a publisher.
Ready to get started?
Who is your book coach?
As a professional business writer, I’ve written something like 1.3 million words over the past 25 years. As a business journalist, my writing reached 40,000 readers a week for 14 years. My byline is familiar to readers of the Australian Financial Review, Smart Company, BRW, Business Spectator, Women’s Agenda, ANZ Bluenotes and Company Director.
What that means to you is that I already know your readers. I know what they want. I know what they expect. And I have been giving them what they want and expect for more than two decades.
Now, I guide smart, accomplished businesspeople through a momentous transition. They are experienced, thoughtful practitioners. They have an idea that is like a mental itch that must be scratched. Getting that idea out of their heads and into a book will take them to the next level in their business. They will be sought-after authorities with the book to prove it.
To get them there, they need a coach with the expertise to take their idea, shape it and — as a self-declared “finishing freak” — get it done. Because unwritten books don’t unlock leads.
If you try to do this on your own, you’ll waste time wondering, doubting and reinventing wheels. With a coach, you’ll have someone to work with you on crystallising purpose and ideal reader. You’ll have someone to workshop your thinking and to structure the book. You’ll have someone to hold you accountable to a timeline.
Stay ahead of the competition. Book your obligation-free call now.
About my Brain-to-Book 90-Day Accelerator program
My Brain-to-Book 90-Day Accelerator program eliminates the risk of false starts and washouts. I work with authors all over the world, drawing them their own personal map through the maze has other authors doubling back, hitting delete on days of work or raising the white flag altogether.
With my Brain-to-Book 90-Day Accelerator program, you’ll have direction, targets and someone in your corner working with you to firm up and test your ideas. You don’t have to waste time figuring out things that someone who has been there a hundred times can just tell you. You’ll have me to hand you everything you need to know about structure and production.
And however deep you wade into the details while you’re writing, I’ll be keeping an eye on the whole landscape.
After only about 60 hours of talking, writing and polishing (across 90 days), you’ll have gone from blank page to a manuscript that’s primed for editing and publishing. You might target a traditional publisher like Wiley. Alternatively, you might hit the publishing button yourself to keep total control.
You’re just 90 days away from holding your manuscript. Why wait?
How does the Brain-to-Book 90-Day Accelerator program work?
My Brain-to-Book 90-Day Accelerator is the program my second-time authors wish they’d known about the first time.
Working together, one on one, in the Brain-to-Book 90-Day Accelerator means that we’ll spend the next 90 days working on your book to achieve these five authority acceleration outcomes:
1: Get clear and focused through a one-on-one Book Strategy session
A break-through session that sets crystal clarity for you about who you are writing for and how the book fits with your business strategy.
2: Robust book outline
Create a brilliant book outline, your roadmap to the rest of your program. Stamp your authority on every word by mastering the essentials of writing with authority.
3: Confidence through chapter-by-chapter feedback
You build confidence in your book as I provide detailed feedback on all your chapter plans:
- Strong and relevant to your audience
- Builds (and doesn’t undermine) your authority
- Publication quality and makes you proud
Your first draft is done for you. I show you how to record your chapters, and then have them transcribed and edited to first-draft standard.
Harness your creativity and writing skills, together with using my 7-Step Review process, to polish your book until its ready to pitch to a publisher, or ready for editing, design and printing if you want to self-publish. Note: You must allow for the additional cost of editing, design and printing to self-publish.
Bonus #1 Path to Perfect Publication
Because I am finishing freak, I work with you 90 days after you have written your book to guide you through the steps to publication. All the contacts and checklists and templates you need, PLUS regular monthly check-ins to celebrate your progress and get any sticking points unstuck.
Bonus #2 Express Writing Room
An optional two hours per fortnight, where you can put writing at the top of your to-do list. It’s a guided, online, group writing session where you do the work you need to get done along with other writers. It is magical what happens when writers work together in quiet focus and determination.
In just 90 days, you’ll be holding a unique, proven argument wrapped in the manuscript of a truly original book.
Pure authority perfectly packaged.
Share your ideas with the people who need them. Contact me, no obligation.
The Brain-to-Book 90-Day Accelerator program is right for you if…
- People are always saying “you should write a book about that”.
- You’ve had an idea in your head for a while and it just won’t go away.
- You’ve been practising in your area for at least five years.
- You’re on your first, second, third or tenth book and you want the process to be smoother, faster and with less angst.
- As a writer, you’re opening to coaching because you know it will get you the best book possible.
- You’re ready to be held accountable.
- You don’t have time to learn how editing, publishing, designing and the rest of the book production process works.
- You want to clarify your ideas so you can use them to differentiate yourself.
- You’re making the investment in a book to leverage yourself into more or higher-paying work — you’re not looking to recoup your investment through book sales only.
- You like process — or you recognise you won’t get the book written without a rigorous process.
- You want to believe in yourself as an author.
So have people have said to you, “you should write a book on that”? Or do you look at other authors in your field and think, I have at least that much to contribute? Would you like honest feedback on your idea and a description of the road ahead?
Let’s Get Started
Book a call with me and let’s talk about the book you have in you. There’s no charge and no obligation.
Kath Walters taught me how to write a book without getting stuck. Her approach is similar to that which software developers use when writing computer code, so it felt immediately familiar. To all the geeks reading this section: I followed Agile principles. Sprints, daily scrums, user stories, kanban boards and even pomodoro timers! If you have a book stuck in your head and need a structured approach to put it in writing and make sure others will want to read it, give Kath a call!
Kath, with you as my book coach, writing my book was possible. Your skills, experiences, and insight into how business people read were crucial. Before meeting you, I had dumped my thoughts into a book, and then found you - a book coach – an expert who could coach me in extracting and organizing my thoughts and experiences into the right chapters, into the right sections. Your templates and timeframe made the process really doable. There are a couple of book coaches out there, but it's you who knows about the process of writing a book. You said, "Write a book in 90 days by doing this", and I went, "Yes, great, someone's telling me what to do and guiding me through the process." And that's the reason for my success. I strongly recommend and would tell people to work with you if they want to write something well and be successful. I've had great success already, having written and published my book within a year!
Teaming up with Kath was the key to crafting a top-notch book. She is an absolute gem. Her program gave me the necessary structure, feedback, and guidance to delve into my work and deliver my best. The outcome? A book I'm genuinely proud of, with the added perk of positive feedback. If you stick to her process and trust it, as I did, you won't regret it. I wholeheartedly endorse Kath and would certainly collaborate with her again if I decide to write another book!
Kath is warm, pragmatic and professional. Her program is unique because it works. I am grateful that Kath has confronted and overcome the challenges of writing and publishing successful books before me. Her experience makes her a welcome shepherd through a worthwhile pursuit.
Writing a book is challenging. I know I would not have got any further than I have previously without the structure, coaching and accountability from Kath. Her ability to encourage, challenge, question and guide made each next step seem doable.
I know that one of the key things that held me back was not wanting to publish something that was not 'good enough'. Kath helped me to zone in on the area I get asked about the most and feel like I have something valuable to contribute. The process is clear and simple and, while still requiring the work to be done, is easy to follow.
Retail Innovation Reframed
We have both written articles, content and whitepapers before, but this was our first book. Kath’s sessions and techniques were smart and thoughtful and helped us collect our thoughts, explain them clearly for the reader, and narrow down our ideas to a clear and flowing story. She’s a wonderful human and invaluable in the writing process.
Andrew Smith and Gareth Jude
Transformational Nurse Identities
As soon as I read the first chapter of Kath’s book, I knew I wanted to work with her in the brain to book in 90 days. I am coachable and with structure, I thought I could do it. Once I began, the normal doubts crept in. Then it was more than doubts. I experienced pure terror as my mind created pictures of failure and feelings of ridicule when I stood up and showed my book to others, and they thought it was rubbish. But once I got into the process, Kath handled my doubts and gave me the courage to keep going. I felt comfortable in her hands and her process and demeanour gave me what I needed to keep going.
The structure of the program kept me to account and Kath has an eye on what works and what doesn’t work. So I needn’t be worried I was going to produce rubbish. I would never have written this book if it wasn’t for Kath's program. Or her expertise. Or her writing experience.
I started the program to write a book to organise my thinking and build authority for my business. The confidence I have gained outweighs the business success from being an authority in my space. I trust myself and my ideas more, and that is priceless.
Working with Kath has truly been a life-altering experience for me. I have wanted to write a book for years and started more times than I can count, but was never able to get past the first page. I have ADHD and autism, so my brain is in a constant state of chaos that made it impossible to create the structure I needed, or maintain the appropriate focus, to accomplish this goal.
Kath is so incredibly knowledgeable, patient, empathetic, and supportive. At each step along the way, she somehow knew exactly what I needed to hear and helped keep me motivated and encouraged to move forward when I was struggling with major imposter syndrome.
Being a complete novice to anything having to do with writing/editing/publishing, I expected to feel lost and overwhelmed, but Kath explains everything in ways that are easy to understand. I cannot recommend her highly enough and I won't ever stop raving about my experience! Whether you are in Australia or all the way around the world like I am, you cannot hope for a better book coach than Kath Walters. I am eternally grateful for her genius and her guidance.
Mastering Hard Conversations
Kath Walters brings a positive attitude, great structure and process, and rich experience to her role as Book Coach. She is incredibly supportive and enables you to push through when you are struggling. She provides great feedback (both positive and “constructive”) and facilitates the discipline you need to write a book. Kath is, without a doubt, a great person to have in your corner if you want to write a book!
The Upstander Leader
Kath’s program is exactly what a busy human juggling business, life and the burning desire to write a book needs. The 90-day process was extremely structured, supportive, and helped me deliver a book worthy of publishing. Have recommend to all my though leader peers. See you on my next book! Thanks Kath.
Thank you, Kath, for teaching me how writers write, coaching me with great questions, and helping me structure my book – which has now landed and turned out to be a great professional achievement.
Chats that Click
Kath is amazing! With her help and dedication, I was able to get my ideas into order and then into a first draft. I loved the process and structure, her use of up-to-date applications to help me write my book Chats that Click. Kath is remarkable in her ideas and preparation in getting to know my subject and without her, I would still be thinking about writing a book rather than now being a published author. If you are serious about writing a book, speak with Kath now. Don’t delay, do it today.
Working with Kath Walters was one of the best decisions I’ve made. Her book coaching program has been highly valuable, and I’ve gained tremendous knowledge and insights that have helped me achieve my writing goals and propel my business forward.
Kath’s professionalism and expertise have left an indelible mark on me, and I recommend her to anyone wanting to create a brilliant book for their business. Thank you, Kath, for everything!
Scale Without Fail
Thank you, Kath, for your invaluable help in getting my book off the launchpad and into print. You gave me the structure and support, challenge and encouragement that every aspiring author needs. And your follow-up is legendary!
Kath was the catalyst for bringing my first business book to life. Her methodical and structured approach made writing my book easy and enjoyable. I appreciated her honest and direct feedback on my drafts, which only helped me make the final product so much better. Writing a book for the first time can be a daunting exercise, but Kath provided valuable advice and support every step of the way. The feeling of seeing your thoughts and ideas finally transform into a book is surreal, and I have Kath to thank for being pivotal in my journey to becoming a published author.
Champions of Change
Kath's clear, step-by-step approach helped organise my thoughts and get a book blueprint in 90 days. Her brilliant coaching and insights from her wealth of experience gave me a great insights and a clear direction. I would highly recommend Kath to anyone with a dream to publish.
Working with Kath as part of her Brain to Book coaching program helped me to calm the storm of erratic thought into a book that I am proud of. Kath’s approach to structure, while not my preferred way of working, helped to corral my thoughts. Her flexibility allowed me to deviate from the plan and her support resulted in a great book that will help my clients navigate the struggle of authentic and impactful leadership. I had been ‘writing’ this book for more than five years, and it only reflected everything I hated about leadership books. Kath helped me write the book that I wanted to write.
This is the second time I have used Kath's expertise to write a book using her Brain to Book in 90 days program. This time my son joined me as a co-author. Like me, he was taken aback by the incisive comments Kath was able to provide at each session. Our ideas were organized in such a way that each chapter was improved by her advice and insights. Kath provides great structure and is always upbeat, inspirational, and fun to work with. We have no doubt that Kath is achieving her vision to become Australia's most respected book coach.
Kell and Patsy Tremayne
This Is My Roar
I was first referred to Kath Walters who shared a rave review. Kath delivered on every promise this referral person claimed.
I had never thought I had what it took to publish my work in a blog let alone a book. Kath's 90-day package was absolutely fantastic. From our initial screening meeting, I felt I had found a mentor and coach. I was sold immediately at that first meeting and was delighted in the gentle way she held me accountable for delivering on my goal.
Done with Dull
Working with Kath is a delight. I'm a copywriter, but I'd never written a book. Kath's program helped get my knowledge and concepts into one place and organise my thoughts. I'm an idealist, so my mind loves wandering into tangents. Kath's method is the brilliance I needed. It kept my book focused, structured and aligned with my target audience. Kath's help and questions create a method that produces incredible quality books
Gold Medal Goals
Kath was like the steering wheel for my thoughts. She took me from overwhelm and confusion to achieving a well-planned book. Her easy-to-understand process allowed me to build an outline with simple breakdown sections which I could easily construct. In addition, her valuable insights and probing questions helped to extract all the information out of my head into a book so others could learn!
I thought about writing a book, I even talked about writing a book. I could have spent years preparing to write a book. Kath Walters has developed a program that isn’t about thinking, talking and preparing - it’s about knuckling down and doing the hard work to get the book written.
Her guidance, structured sessions and insight ensured I had a finished manuscript in 90 days. My book is already reaching people around the world.
I had tried many times to get my book out of my head. I just couldn’t get any momentum until I started working with Kath. I found the method Kath created was perfect for me. I was able to get to the heart of what I wanted to say, who I wanted to say it to and I became acutely aware of why I was writing this book.
I thought I knew all this before I started; however it was Kath’s process that made it crystal clear.
Beating The Odds
Kath coached me as I wrote ‘Beating the Odds: A practical guide to navigating sexism in Australian universities'. I found Kath's approach to book coaching supportive, practical, flexible and ultimately, very successful. Kath taught me a lot about popular book structure, tone of writing and reader communication. She introduced me to publishers. She advised me on how to overcome challenges and roadblocks. I thoroughly enjoyed working with Kath and we had a lot of fun. I strongly recommend Kath's services to anyone who wants to write a brilliant book.
Residential Aged Care Transformed
We all have a book in us, or so the saying goes. If you want to get that book out of you look no further than Kath Walters. She has an excellent, well structured process, is easy to work with and is a fantastic mentor. I loved the whole experience. And the book is pretty special too!
Kath's program is the reason I've created a sensational book. Her structure got me clear on my message and helped me capture more knowledge than I knew I possessed.
I've been amazed at how her simple-to-follow plan has turned a daunting task into a joyous adventure.
I'll be getting Kath's guidance again on future books. I'd be nuts not to – Kath is the secret to my success!
Kath's guidance, process and structure have provided invaluable support in getting all my ideas together into one cohesive flow. She is both a guiding light and a bedrock of support, reminding me of my strengths and experience while giving sound feedback along the way. My writing is forever changed through working with Kath, truly shifting me in the process and forging the path towards my unique purpose and calling.
The Pinnacle of Presence
Kath’s process and structure ensured I kept moving forward with my book. She posed powerful questions and gave tremendous support.
I would not have completed my final manuscript without her. And now, as a published author, Kath continues to offer me support as needed. She will truly partner with you.
Mentally at Work
I thought I could write my book on my own, but now I understand why so many would-be authors never get to the finish line … it’s because they didn’t have Kath Walters. Her framework, her ability to hold me to account, her encouragement, her questions—that’s what enabled Mentally at Work to get out into the world and have the impact I wanted it to have.
The Courageous Sponsor
I have wanted to write a business book for several years and had several starts with no finishes.
Kath’s program gave me structure, discipline and routine to create my book. Kath’s style is firm, friendly and encouraging. She kept me going when I was ready to give up.
Kath also guided me to the right editors and designers, so I had a quality product at the end.
I am delighted to have published my book, and that it has been so well received in the project management community. Thanks, Kath!
Soft Is The New Hard
I am a journalist. I know I can write. But Kath helped me determine the best book for my ideal audience. Even before the book was published, it added to my credibility and increased enquiries for training.
I just can’t thank Kath enough for her help with the book, the structure is fabulous. The service is fabulous. I recommend it highly.
Kath’s methodology tapped perfectly into how I work to get the ideas flowing freely. Her questions got me thinking more deeply, and I would never have found the structure without her. She’s so supportive and easy to work with.
Stop Doubting, Start Leading
I came to Kath after a couple of false starts because I didn’t know how to get it done. The book kept going back into the too-hard basket. Kath gave me momentum and asked smart questions, and her process really helped me get it out of my head. She was brilliant at drawing out areas where the book needed more clarity. She held me accountable and she knows what’s needed to make a successful business book.
Leonie Therese Green
I had this idea for a book that I couldn’t get out of my head. Kath was able to extract the knowledge out of my head and drive momentum over a 12-week process that ultimately resulted in 55,000 words published by Wiley Business Books.
Retail’s Last Mile
Kath was with me every step of the way — keeping me motivated and drawing on her experience to provide great advice and insights.
The amount of work we covered, and quality added by Kath in a short timeframe was incredible. Kath added so much value to my book. She simplified the process with professional yet down-to-earth advice.
Build Live Give
Kath’s structure is fantastic. If I’d been left to my own devices, it wouldn’t have been so tight. She also played a great devil’s advocate, so the book is much higher quality than it would be if I hadn’t had that. Also, having times in the diary and tasks to do drove me to finish the book. Without that, a three-month process would have taken me easily nine months.
Eat The Elephant
Every author needs a coach, and I chose Kath because of her experience as a business journalist with the AFR and BRW. From her, I learned how to write a business book that engages an audience following a very simple structured approach that gave me discipline.
System 3 Thinking
I knew I had a book rattling around in my head but I just couldn’t get started. Kath Walters’ program gave me the jump-start I needed. She has a practical system and a framework which allowed me to lay out the structure and the essence of the content really fast. I had a draft manuscript within 90 days. Kath is an expert at her craft. She is respectful, tolerant, and encouraging. And she is adept at squeezing books out of people (in a nice way)!
The energy and rapport I had with Kath was a really positive sign. She asked really hard, in depth and discovery style questions that gave me the comfort that I had found a great teacher. The first session about who the reader was and how this book was going to help them was one of the most dynamic and engaging professional experiences I have ever had. I left with clarity and purpose with a fire inside to start writing immediately.
Kath’s structure, critique, questioning and encouragement were instrumental in going from a new year's resolution to a published author in Booktopia within one year. I would highly recommend working with Kath.
Building a Winning Career
Many of us find a way to start our book, but few of us finish. Most of us think we can write, but few understand how difficult it is to be well-structured, clear, and engaging throughout the journey. If you are keen to write a great book and are keen to finish it in 90 days, beg Kath to help you. She is not only incredibly competent, but also wonderfully kind, supportive, positive, and fun.
Procrastination is the greatest enemy of any creative endeavour and without Kath keeping us on target and true to the timeline, we would have floundered and given up. Her structure and process provided the confidence we needed to 'go for it'.