by Kath Walters | Nov 16, 2022 | Content marketing
Written a book? WOW. Congratulations. And here is a dirty little SECRET about how to turn it into a bestseller. Behind every bestseller is a marketing machine. No-one, from Stephen Covey to Napoleon Hill to Simon Sinek, wrote a bestselling book without marketing it....
by Kath Walters | Jul 20, 2022 | Books, Content marketing
I devoured Robert Cialdini’s book, “Influence: The Psychology of Persuasion” when I discovered it. After all, who doesn’t want to be influential—whether the sphere of your influence is small or large? And, who doesn’t want to read a book with an introduction that...
by Kath Walters | Jul 6, 2022 | Content marketing
To understand whether writing and publishing a business book is a success or a failure, let’s revisit our understanding of publishing success. For centuries, publishing companies have defined success as selling a shedload of books. Makes sense. The more books sold,...
by Kath Walters | Jun 29, 2022 | Content marketing
Winning a book award can be a terrific way to promote your book. Before you enter, however, check the awards’ cred and backers. The Australian Business Book Awards started in 2019, are growing fast, and have much to recommend them. (To declare my personal...
by Kath Walters | Jun 22, 2022 | Books, Content marketing
“Give and Take” by Adam Grant. “The 4-Hour Workweek” by Tim Ferris. I am sure you can think of a bestselling book that seemed to fly off the shelf because everyone was talking about it. But did they need marketing? Was there money, time and effort spent promoting and...
by Kath Walters | May 25, 2022 | Content marketing, Writing
I want to let you in on a secret here: creative people work to formulas. At least, that is where they start the creative journey. The wildest abstract painter—Jackson Pollock, the artist who painted the image for this blog—started by learning to draw live models, a...