Why businesses books fail

Why businesses books fail

To understand whether writing and publishing a business book is a success or a failure, let’s revisit our understanding of publishing success. For centuries, publishing companies have defined success as selling a shedload of books. Makes sense. The more books sold,...
Promote your book by winning a book award

Promote your book by winning a book award

Winning a book award can be a terrific way to promote your book. Before you enter, however, check the awards’ cred and backers. The Australian Business Book Awards started in 2019, are growing fast, and have much to recommend them. (To declare my personal...
Do bestselling books need marketing?

Do bestselling books need marketing?

“Give and Take” by Adam Grant. “The 4-Hour Workweek” by Tim Ferris. I am sure you can think of a bestselling book that seemed to fly off the shelf because everyone was talking about it. But did they need marketing? Was there money, time and effort spent promoting and...