I’ve always been an ambitious person. It’s a positive quality in many ways, but it has a dark side.
The drive to do more and to be more can make us forget the sheer wonder of what we already are and already have.
There is a Buddhist proverb that goes like this: “Enough is a feast.” How true.
The goal of content marketing is to stand out. Why go to all the effort of creating content just to be a me-too brand?
Unfortunately, most content is me-too content.
If you want to stand out, you need to do something different.
So, here’s what you can do.
Owen McCall is a successful technology consultant based in New Zealand. I know McCall is successful because I happen to know how much he earns in revenue and, even though I am not telling you, it’s a figure that spells S U C C E S S.
McCall estimates that 60% of his business comes from referals within his network. The other 40% comes from his content marketing program. In other words, he gets a 40% lift in revenue as a result of publishing a monthly blog.
Mothers are some of the most efficient people you’ll meet.
They’ve got a lot of calls on their time. It wasn’t a problem with efficiency that led Jules Blundell to close down her full service marketing practice, Marketing Hands, to focus purely on video marketing; it was the need to be around for her twins, then four years old.
This sentence in a Sydney Morning Herald report about the diesel emissions scandal at the German car company Volkswagen struck me: “Corporate advisory groups have declared VW as having the worst corporate governance among its German peers, and it has been under attack by various shareholder groups over lack of board independence.”
In other words…