by Kath Walters | Nov 23, 2022 | Books, My clients
Is writing a book worth the money and time? I decided to ask my clients that question. Leah Mether published her book “Soft is the New Hard” in 2019. (Great timing.) Here’s what she hoped it would do. “I wanted a supercharged business card that upped my credibility,...
by Kath Walters | Oct 5, 2022 | Books
Here’s a story about the astonishing POWER of books. Premature babies are often stuck for months in an enclosed crib, linked to machines. When their parents read books to them, it both soothes them and helps them to develop. And the parents also benefit from reading...
by Kath Walters | Jul 20, 2022 | Books, Content marketing
I devoured Robert Cialdini’s book, “Influence: The Psychology of Persuasion” when I discovered it. After all, who doesn’t want to be influential—whether the sphere of your influence is small or large? And, who doesn’t want to read a book with an introduction that...
by Kath Walters | Jun 22, 2022 | Books, Content marketing
“Give and Take” by Adam Grant. “The 4-Hour Workweek” by Tim Ferris. I am sure you can think of a bestselling book that seemed to fly off the shelf because everyone was talking about it. But did they need marketing? Was there money, time and effort spent promoting and...
by Kath Walters | Jun 15, 2022 | Books, Writing
If you are thinking about writing a book, the choice is up to you. So I am going to give you the views of three experts who have explained why very well: John Butman, the author of Breaking Out: How to Build Influence in a World of Competing Ideas, wrote this article...
by Kath Walters | Mar 9, 2022 | Books
I don’t believe for one instant that astrology can help me heal anything, from a sore toe to my relationship with my daughter or anyone else. Nor do I believe this book would ever convince me otherwise. But I didn’t take a photo of this book just to diss it. No, I...
