by admin | Jun 4, 2020 | Books, Publishing
Not all books are loved.
Millions of books are “pulped” each year. That means they become landfill.
In America alone, an estimated 10 million trees are logged each year to print books that ultimately end up in landfill, according to an independent small publisher, TCK.com.
Why? That is the way the traditional publishing industry has always done it. It is cheaper to for trad publishers to overprint (more than estimated demand) and then pulp millions of books. It’s all about “economies of scale”.
by admin | May 27, 2020 | Books, Publishing
From my series, 10 Fabulous Reasons to Self-Publish Your Book
Tip #7 Retain control over the editing, design and print quality of your book
Poor editing, design and printing can really let your book down.
by admin | May 20, 2020 | Books, Publishing
Tip #6 from my series, 10 Fabulous Reasons to Self-Publish Your Book
Hands up if you have been in the following cycle: do some marketing, get busy, stop marketing, sales slump. Market, busy, stop, slump.
by admin | May 13, 2020 | Books, Business strategy, Publishing
Tip #5 from my series, 10 Fabulous Reasons to Self-Publish Your Book
You know Bunnings killed the local hardware store? It’s sad, but that is not my point. Bunnings used a strategy called the “category killer”.
by admin | May 6, 2020 | Books, Business strategy, Publishing
I have a confession to make.
In the three years since I published “Sticky Content”, I have sold fewer than 10 copies.
by admin | Apr 22, 2020 | Books, Publishing
In days of yore, a publisher paid you an advance. And they paid for publishing costs such as editing, design, marketing and distribution. Times change.
