I want to let you in on a secret here: creative people work to formulas. At least, that is where they start the creative journey. The wildest abstract painter—Jackson Pollock, the artist who painted the image for this blog—started by learning to draw live models, a tried-and-true step that every artist takes on the path to self-expression. (Click the link to see one of his early life drawings)

Once I share this formula with you, you will see it everywhere. Most readers, however, are unaware of it. It ‘just makes sense’ to us as readers.

And, once you know this formula, you can write your blog, post or book quickly and easily. After a while, you’ll know how to play with the formula and make it your own.

Enough said. Here it is:

My super simple formula.

Step 1: State a proposition. A proposition is a statement or assertion that expresses a judgment or opinion. (Mine is the 5th sentence.) Make the point relevant to your readers.

Step 2: Spell out to your readers how they will benefit if they understand the issue you have raised. There are four benefits we all want: more money, more time, more happiness, and greater status. For example, in this blog, the benefit for you is happiness, isn’t it? You will enjoy writing and find it easier if you write to a formula at least in the beginning. Saving time is a secondary benefit.

Step 3: Offer some evidence to support your proposition. A story or an example works like magic here.

Step 4: Make two or three points about your proposition. It’s a good idea to address the most likely criticism of your idea full on.

Step 5: Write a conclusion that sums up the main points, names the potential barriers your reader might face, and then inspire them with a challenge to start taking action.

If you want to have more fun writing, try following my simple formula. You’ll find it so much quicker and easier, save time and angst, and get more creative over time.

🤔 What’s your favourite formula for saving time and effort?