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17.12.14

Sack your PR agency NOW (before they do more damage to your brand)

By Kath Walters

I used to have a folder where I kept a collection of the stupidest pitches I received from PR agencies. These were the ones that were so bad they made me and my colleagues laugh. But there were hundreds of others that were simply useless, and got thrown straight into the recycle bin.  Read More

 
17.12.14

Who, how, and why: Three keys to successful content marketing

By Callie Reynolds

Content marketing done right results in increased business and loyalty to the brand, but to realise these benefits, marketers need to design content with specific audience segments in mind. That requires great data and great listening skills, especially when asking the following questions.

What breaks the good content marketers away from the pack is their ability to tell a story – and to tell that story to the right people. More.