I nearly called this blog: Responsible for the content marketing budget? 12 top-notch ways to spend your money. That was a headline I generated from a cool tool made by HubSpot called a blog topic generator. Then I Googled my headline and, of course, I found a whole lot of other headlines just like mine. Not exactly the same, but close enough to make me look like a not-very-original blogger.
What is a blog? Not everyone agrees what constitutes a blog, so we are going to start with a definition. So I have an essential reason for exploring the meaning of blogging: the answer to keeping your fresh and fascinating, week after week, lies in how you define the gig.
My definition of blogging is much more extensive and includes a lot more story styles. Here is the range of story types that I can or would write on my blogs at www.kathwalters.com.au and www.dreamplanet.com.au…
This is the first in a series of seven blogs that solves the single biggest problem facing bloggers. That problem is not, as you might expect, getting started. That problem is keeping going.
Most of us can pump out a blog or two. Sadly, that is not going to serve you. In fact, it will do you more harm than good. People will look at your website, see you haven’t blogged for three months or three years, and wonder if you are still in the game!
Human beings are strange creatures: they crave security but, as soon as they have it, they become bored. They get married, then have an affair. They buy your book, desperate for answers to their problems, and then put it down after five minutes.
Every book is a storybook. That includes your business book. Yes, we can convince with data, but we connect with stories. Stories hook our hearts. A book without stories is a rant, a lecture or a plea. A book that is underpinned by stories is a powerful bird. On its mighty wings, we soar high above the problems we face and see the patterns, like fields of colour below us. Then we swoop down to look more closely at them on a guided tour.