How can you tell if your content sucks?

Create Sticky Content

Your readers don’t tell you, they just don’t come back.

  • Find out how to capture readers’ attention
  • Turn them into customers
  • And make more money

By creating “sticky” content

“Kath Walters is the ultimate business communicator”

Carmel Ackerly, Acting CEO, AIM VT

Kath Walters has reached more than 20 million people with an estimated 1.4 million compelling, informative and carefully-researched words written for top-quality print and digital media mastheads.

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Content not bringing clients? Here’s why:

… it doesn’t attract and hold readers

Readers are ruthless. They sift through content to find the best on the web. The average webpage visit is 10 to 20 seconds. But once readers find fabulous (sticky) content, they stick around.

Your content marketing* program, which is all about engaging and attracting customers, lives and dies on the quality of your content.

The recipe for sticky content contains only three ingredients. Miss one of these elements, and your story will suck.

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The cure for doubt is not faith; it is curiosity

I’ve made a living from doubt (I’ll explain shortly). I’ve frolicked in its bounty and have cried under its lash. Doubt can be cruel and merciless, and hold us back. It can be the burning sun in a waterless desert. It can be an icy wind that whips away our cloak of confidence. We want to run from self-doubt (I am sure that is not just me). We want to bathe in the cool, clear waters of conviction. But conviction is dangerously beguiling. US President Donald Trump has risen to power by promising rubbish with great conviction.
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“I’ve just finished writing my first book. I couldn’t have done it without Kath’s support. She was with me every step of the way. I’d thoroughly recommend Kath to anyone who wants to write a book.”

Jonathan Reeve, author Retail’s Last Mile

About Kath Walters
.

I am specialist at turning words into revenue. For 16 years, I’ve unearthed engaging stories for Australia’s leading media mastheads.

Now, I show businesses like yours how words can make you money. The secret is in the quality of the content.
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“Kath Walters is a thought leader in content marketing with deep expertise in writing, storytelling, journalism and business. She is able to translate this in practical, commercially pointy and relevant ways to generate the best results for her clients. Kath is smart, has deep integrity and is a pleasure to do business with. I cannot recommend her work highly enough.”

Yamini Naidu, speaker, author, mentor