How can you tell if your content sucks?

Create Sticky Content

Your readers don’t tell you, they just don’t come back.

  • Find out how to capture readers’ attention
  • Turn them into customers
  • And make more money

By creating “sticky” content

“Kath Walters is the ultimate business communicator”

Carmel Ackerly, Acting CEO, AIM VT

Kath Walters has reached more than 20 million people with an estimated 1.4 million compelling, informative and carefully-researched words written for top-quality print and digital media mastheads.

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Content not bringing clients? Here’s why:

… it doesn’t attract and hold readers

Readers are ruthless. They sift through content to find the best on the web. The average webpage visit is 10 to 20 seconds. But once readers find fabulous (sticky) content, they stick around.

Your content marketing* program, which is all about engaging and attracting customers, lives and dies on the quality of your content.

The recipe for sticky content contains only three ingredients. Miss one of these elements, and your story will suck.

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Why authors are inhuman

When we write a book, and publish it, we commit ourselves big time. We put a stake in the sand. The sheer enormity of the commitment sends bolts of fear through our body. And Wissner-Gross explains why. We fear that we are closing off options and going against everything we believe to be intelligent. Publishing a book is both dumb and inhuman because it is: a physical process that tries to limit future freedom of action and increase constraints in its own future. Right?
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“I’ve just finished writing my first book. I couldn’t have done it without Kath’s support. She was with me every step of the way. I’d thoroughly recommend Kath to anyone who wants to write a book.”

Jonathan Reeve, author Retail’s Last Mile

About Kath Walters
.

I am specialist at turning words into revenue. For 16 years, I’ve unearthed engaging stories for Australia’s leading media mastheads.

Now, I show businesses like yours how words can make you money. The secret is in the quality of the content.
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“Kath Walters is a thought leader in content marketing with deep expertise in writing, storytelling, journalism and business. She is able to translate this in practical, commercially pointy and relevant ways to generate the best results for her clients. Kath is smart, has deep integrity and is a pleasure to do business with. I cannot recommend her work highly enough.”

Yamini Naidu, speaker, author, mentor