How can you tell if your content sucks?

Create Sticky Content

Your readers don’t tell you, they just don’t come back.

  • Find out how to capture readers’ attention
  • Turn them into customers
  • And make more money

By creating “sticky” content

“Kath Walters is the ultimate business communicator”

Carmel Ackerly, Acting CEO, AIM VT

Kath Walters has reached more than 20 million people with an estimated 1.4 million compelling, informative and carefully-researched words written for top-quality print and digital media mastheads.

Business Logos

Content not bringing clients? Here’s why:

… it doesn’t attract and hold readers

Readers are ruthless. They sift through content to find the best on the web. The average webpage visit is 10 to 20 seconds. But once readers find fabulous (sticky) content, they stick around.

Your content marketing* program, which is all about engaging and attracting customers, lives and dies on the quality of your content.

The recipe for sticky content contains only three ingredients. Miss one of these elements, and your story will suck.

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What your book should be about if you want to be a speaker​

Public speaking is an amazing gig. For a start, you can impact hundreds if not thousands of people at a time. Competition is limited since most people would rather die than speak in front of an audience (which is remarkably silly and probably not true). It is fabulous pay – the best speakers get $10,000 for a gig, usually an hour. And, if you are good enough, you get to travel the world.
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“I’ve just finished writing my first book. I couldn’t have done it without Kath’s support. She was with me every step of the way. I’d thoroughly recommend Kath to anyone who wants to write a book.”

Jonathan Reeve, author Retail’s Last Mile

About Kath Walters
.

I am specialist at turning words into revenue. For 16 years, I’ve unearthed engaging stories for Australia’s leading media mastheads.

Now, I show businesses like yours how words can make you money. The secret is in the quality of the content.
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“Kath Walters is a thought leader in content marketing with deep expertise in writing, storytelling, journalism and business. She is able to translate this in practical, commercially pointy and relevant ways to generate the best results for her clients. Kath is smart, has deep integrity and is a pleasure to do business with. I cannot recommend her work highly enough.”

Yamini Naidu, speaker, author, mentor