How can you tell if your content sucks?
Your readers don’t tell you, they just don’t come back.
- Find out how to capture readers’ attention
- Turn them into customers
- And make more money
By creating “sticky” content
“Kath Walters is the ultimate business communicator”
Carmel Ackerly, Acting CEO, AIM VT
Kath Walters has reached more than 20 million people with an estimated 1.4 million compelling, informative and carefully-researched words written for top-quality print and digital media mastheads.
When your reader doesn’t believe you, call them out
When you decide to write a book, you face one significant barrier: no-one likes being told what to do or think. In fact, the harder someone tries to convince me of anything, the harder I resist, and the more sceptical I become. I might even fling a book onto the couch with a bit of righteous anger, exclaiming, ‘How stupid do you think I am?' That is how one-sided arguments make us feel: insulted. ‘Pollyanna-style' panacea to the injustices of the world have the same effect.
“I’ve just finished writing my first book. I couldn’t have done it without Kath’s support. She was with me every step of the way. I’d thoroughly recommend Kath to anyone who wants to write a book.”
Jonathan Reeve, author Retail’s Last Mile
About Kath Walters
I am specialist at turning words into revenue. For 16 years, I’ve unearthed engaging stories for Australia’s leading media mastheads.
Now, I show businesses like yours how words can make you money. The secret is in the quality of the content.
“Kath Walters is a thought leader in content marketing with deep expertise in writing, storytelling, journalism and business. She is able to translate this in practical, commercially pointy and relevant ways to generate the best results for her clients. Kath is smart, has deep integrity and is a pleasure to do business with. I cannot recommend her work highly enough.”
Yamini Naidu, speaker, author, mentor