By Callie Reynolds
Content marketing done right results in increased business and loyalty to the brand, but to realise these benefits, marketers need to design content with specific audience segments in mind. That requires great data and great listening skills, especially when asking the following questions.
What breaks the good content marketers away from the pack is their ability to tell a story – and to tell that story to the right people. More.
You might also like
Time to Write: Lessons from Officeworks’ Content Marketing Campaign
I was fascinated to see the stationery shop, Officeworks, launch a marketing campaign called Time to Write. As a content marketing campaign, which combines the benefits of information for consumers Read more
How to handle criticism of your book
Publishing makes us vulnerable – naked in front of our readership. A book, no matter how businesslike, is an intimate insight into the mind of its author. And authors know Read more