by admin | Dec 3, 2014 | Content marketing
Getting media coverage is hard, but it still has currency.
A positive story in the media, whether online or in print, spreads the messages that are important to you, builds your profile, and establishes you as an expert in your field.
by admin | Dec 3, 2014 | Content marketing
Content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles.
by admin | Dec 3, 2014 | Content marketing
People will remember your name when it’s connected with a compelling story; you might bore investors with facts and figures but capture them if they’re wrapped in a story.