Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
24.9.14

How to use data to create content that deepens customer relationships

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

A core goal of content marketing is to build engaged audiences through the information and experiences they value. It goes beyond just optimizing a single click or purchase path, to generating loyalty.

If you want to deliver relationship-building experiences you need the right data, as Loni Stark explains.

 

You might also like

Journalist tips: How to write your profile

Do you remember your first byline? I do. It was 1993, and I bought six copies of The Canberra Times, which had published my 1200-word feature about food fads, and Read more

Would you buy a car from this man? Why respect sells

Would you buy a car from this man?
Yep, I sure would, but only on one condition. Read more