A core goal of content marketing is to build engaged audiences through the information and experiences they value. It goes beyond just optimizing a single click or purchase path, to generating loyalty.
If you want to deliver relationship-building experiences you need the right data, as Loni Stark explains.
You might also like
How I used focus ‘hacks’ to write a book in 90 days: Author Renee Giarrusso
Given the sacrifices she was making, Giarrusso didn’t want to mess around. She puts a high priority on personal time, so she promised herself that her sacrifice would not go Read more
Your guide to using images in your content marketing strategy
The key to getting more traffic is getting noticed — by your customers as well as the algorithms responsible for ranking your site in search results pages. Read more