24.9.14

How to use data to create content that deepens customer relationships

by
 

A core goal of content marketing is to build engaged audiences through the information and experiences they value. It goes beyond just optimizing a single click or purchase path, to generating loyalty.

If you want to deliver relationship-building experiences you need the right data, as Loni Stark explains.

 

You might also like

Going on a story hunt

Every book is a storybook. That includes your business book. Yes, we can convince with data, but we connect with stories. Stories hook our hearts. A book without stories is Read more

Lessons from a chocolate-brown poodle about active voice

About 10 days ago, a chocolate brown poodle ran in front of my push bike, and I couldn’t stop in time. I fell off and ended up in a hospital Read more