Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
24.9.14

How to use data to create content that deepens customer relationships

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

A core goal of content marketing is to build engaged audiences through the information and experiences they value. It goes beyond just optimizing a single click or purchase path, to generating loyalty.

If you want to deliver relationship-building experiences you need the right data, as Loni Stark explains.

 

You might also like

Get ready to ditch the advertising budget? Not quite

The way we live, interact and consume has changed dramatically with the shift towards internet and mobile telecommunications technology. And yet large amounts of money are still regularly spent on traditional Read more

Newsjacking: A fad or the future for marketing?

A newsworthy event is happening right now. And another, and another — it never ends. Read more