Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
24.9.14

How to use data to create content that deepens customer relationships

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

A core goal of content marketing is to build engaged audiences through the information and experiences they value. It goes beyond just optimizing a single click or purchase path, to generating loyalty.

If you want to deliver relationship-building experiences you need the right data, as Loni Stark explains.

 

You might also like

Why I don’t want you to walk me home

Last year, in the wake of the tragic death of Jill Meagher, I wrote this reflection on the issue of women, violence and blame. Read more

How to get the most value out of your LinkedIn posts

Whether you are trying to appeal to other businesses or position yourself for finding a high-paying job, LinkedIn is a social network you can’t ignore. Posting on this social network, Read more