By John Hall
According to a recent study, the majority of consumers wouldn’t care if 73% of brands ceased to exist.
Whether your company sells solar-powered refrigerators or WordPress themes, that’s a pretty alarming statistic. As writer Elie Wiesel once said, the opposite of love isn’t hate; it’s indifference.
Your brand can’t afford consumers to be indifferent, and that is where content comes in.
Read more here.
You might also like
Banner ads must die
Your customers ignore them. Your future customers might even hate you for interrupting their content experiences. And click-through rates are less than 0.1% in most industries. Read more
The end of ego and arrogance: Jon Wuebben on content marketing
After a decade of writing copy for more than 200 client companies, Jon Wuebben, founder of Content Launch, has encapsulated his writing expertise in a software platform. Read more