By John Hall
According to a recent study, the majority of consumers wouldn’t care if 73% of brands ceased to exist.
Whether your company sells solar-powered refrigerators or WordPress themes, that’s a pretty alarming statistic. As writer Elie Wiesel once said, the opposite of love isn’t hate; it’s indifference.
Your brand can’t afford consumers to be indifferent, and that is where content comes in.
Read more here.
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Have you ever said “Good morning” to someone who didn’t respond? It’s an unsettling feeling of sorrow, even indignance when a generous, warmly intended communiqué is ignored.