By John Hall

According to a recent study, the majority of consumers wouldn’t care if 73% of brands ceased to exist.

Whether your company sells solar-powered refrigerators or WordPress themes, that’s a pretty alarming statistic. As writer Elie Wiesel once said, the opposite of love isn’t hate; it’s indifference.

Your brand can’t afford consumers to be indifferent, and that is where content comes in.

Read more here.