Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
3.9.14

Confession: A big mistake we were making with content marketing

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Joe Pulizzi

Every now and again, we realise we aren’t following our own advice (gulp).

While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook, LinkedIn, Twitter, and others — we were overlooking our most critical channel: email.

Read more at the Content Marketing Institute.

 

You might also like

Content marketing maestro, ArtsHub, raises the bar

ArtsHub, a jobs site for creative people, is an old hand at content marketing. It’s been in the game of publishing content for its customers since soon after it began Read more

Alert me, Google

Setting up a Google alert or two is an essential first step when you are ready to start your blog (or fully fledged content marketing campaign). Read more