By Joe Pulizzi
Every now and again, we realise we aren’t following our own advice (gulp).
While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook, LinkedIn, Twitter, and others — we were overlooking our most critical channel: email.
Read more at the Content Marketing Institute.
You might also like
Six lessons from Pandora’s box of behavioural tricks
I’m a fan of the online music streaming service Pandora. Not only is their business based on an amazing algorithm that selects Read more
A three-word recipe for change
Be. Do. Have. These three words, in this order, are helping me to make big and small changes in my life. I was introduced this recipe for personal reinvention during a Read more