Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
3.9.14

Confession: A big mistake we were making with content marketing

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Joe Pulizzi

Every now and again, we realise we aren’t following our own advice (gulp).

While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook, LinkedIn, Twitter, and others — we were overlooking our most critical channel: email.

Read more at the Content Marketing Institute.

 

You might also like

Easy ways to promote your new book

Promoting your book is the big gig for all authors. I went to a book launch last night. The place was packed. I know the author, Lennox Nicholson, a little Read more

Four cool content marketing links

On my travels researching content marketing , I found these four cool links that give an insight into the business case for content marketing. Read more