Confession: A big mistake we were making with content marketing
By Joe Pulizzi
Every now and again, we realise we aren’t following our own advice (gulp).
While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook, LinkedIn, Twitter, and others — we were overlooking our most critical channel: email.
Read more at the Content Marketing Institute.
You might also like
Does content marketing work for “boring” industries?
Suffering insomnia? Here are some magic words that will put you to sleep in seconds: superannuation; accounting; balance sheet; facilities management in commercial office buildings; storage.
But Read more
Are you using this simple, nifty trick to keep your readers hooked
Human beings are strange creatures: they crave security but, as soon as they have it, they become bored. They get married, then have an affair. They buy your book, desperate Read more