By Joe Pulizzi
Every now and again, we realise we aren’t following our own advice (gulp).
While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook, LinkedIn, Twitter, and others — we were overlooking our most critical channel: email.
Read more at the Content Marketing Institute.
You might also like
artsHub: a great example of content marketing
I was talking about content marketing with an artist friend of mine over the weekend, Sarah Parker, and she suggested I look at artsHub as a great example of the Read more
The path to business success: Write a book
Publishing a book has cache. The author is instantly differentiated and established as an expert, says Pretty. Clients immediately understand why they should work with you and pay a higher Read more