Confession: A big mistake we were making with content marketing
By Joe Pulizzi
Every now and again, we realise we aren’t following our own advice (gulp).
While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook, LinkedIn, Twitter, and others — we were overlooking our most critical channel: email.
Read more at the Content Marketing Institute.
You might also like
How to newsjack the 2014 Budget
Today, we are all reading about the Abbott government’s first budget. We want to know who are the winners and who are the losers and which category we fall into. Read more
How to write that first blog post – and keep writing
There’s a reason that you – and many other people – might be struggling to write regular blog posts.
It’s because a typical blog post is what Read more