By Joe Pulizzi
Every now and again, we realise we aren’t following our own advice (gulp).
While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook, LinkedIn, Twitter, and others — we were overlooking our most critical channel: email.
Read more at the Content Marketing Institute.
You might also like
The pitfalls of blogging, and how to steer clear of them
One of the biggest impediments to blogging is our fear of stuffing up.
We don’t want to appear foolish by making a mistake that only a rookie Read more
Are you ready to share your expertise by writing a book?
Money is a remarkable motivator (at least for me). But it's not likely to sustain you through the journey of writing a book. Business growth and financial freedom come from Read more