Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
3.9.14

Confession: A big mistake we were making with content marketing

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Joe Pulizzi

Every now and again, we realise we aren’t following our own advice (gulp).

While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook, LinkedIn, Twitter, and others — we were overlooking our most critical channel: email.

Read more at the Content Marketing Institute.

 

You might also like

12 of the biggest content curation myths (busted)

When it comes to curating content to add to your editorial calendar, it can look pretty simple at a glance, adding topics and planning your next piece — or does Read more

Nine blog and content marketing tools you will use every day

Creating content isn’t an easy job, which is why it’s nice that companies have finally become aware that they can’t just pepper the internet with useless articles that have Read more