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3.9.14

Confession: A big mistake we were making with content marketing

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By Joe Pulizzi

Every now and again, we realise we aren’t following our own advice (gulp).

While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook, LinkedIn, Twitter, and others — we were overlooking our most critical channel: email.

Read more at the Content Marketing Institute.

 

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