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22.10.13

Best wishes, from my email signature

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If you are not using your email signature to promote your credibility, to educate your contacts and to showcase your work, you are wasting some valuable real estate.

We decry the number of emails we have to deal with every day (although don’t you feel just a little disappointed if your inbox is not bulging … I do). But email is still fantastically quick and convenient and here to stay for the foreseeable future.

Why waste that valuable space with all that legal guff about confidentiality or even an environmental message about not printing emails out – who even listens? Use this space wisely.

I have three email signatures:

1. The full-kit-and-caboodle signature

Here’s the one I use on my first email to a contact. It provides:

  • All the necessary contact information
  • Testimonials about my skills and experience
  • A definition of content marketing because it is a new field and my goal is to educate as many people as possible about it.

Best wishes,

Kath Walters | Journalist | Editor | Content marketing (ask me about this)

m: 0425 040 020 | The Hub Melbourne | 673 Bourke St (by appointment)

e: kath@kathwalters.com.au t: @KathWalters | w: kathwalters.com.au | LinkedIn: Kath Walters

(Get your free weekly email about content marketing HERE)

Testimonials

“Kath Walters is a highly accomplished business writer and journalist. She also has excellent digital skills, including headline writing, editing and writing highly compelling reports and features for both the web and print. She is super smart, fast, efficient, always reliable and great at taking and interpreting a brief. I recommend her highly.” Amanda Gome, Publisher BRW, Smart Investor, Asset for Fairfax Media.

“Kath Walters is an accomplished editor who has developed considerable skills in digital media after a successful career in print journalism. She is full of ideas, highly responsible and has sound judgement.” Eric Beecher, executive chairman, Private Media, publisher of Crikey, SmartCompany, LeadingCompany, Property Observer, Women’s Agenda and StartUpSmart.

What is content marketing?

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Source: The Content Marketing Institute

2. The sign-up-to-my-newsletter signature

No need for explanation. My sign-ups are building steadily.

Please sign up for my weekly email. The link is HERE or at kathwalters.com.au.

(Thanks if you are already a subscriber.)

Best wishes,

Kath Walters | Journalist | Editor | Content marketing (ask me about this)

m: 0425 040 020 | The Hub Melbourne | 673 Bourke St (by appointment)

e: kath@kathwalters.com.au t: @KathWalters | w: kathwalters.com.au | LinkedIn: Kath Walters

Testimonials

“Kath Walters is super smart, fast, efficient, always reliable and great at taking and interpreting a brief. I recommend her highly.” Amanda Gome, Publisher BRW, Smart Investor, Asset for Fairfax Media.

“Kath Walters is full of ideas, highly responsible and has sound judgement.” Eric Beecher, executive chairman, Private Media, publisher of Crikey, SmartCompany, LeadingCompany, Property Observer, Women’s Agenda and StartUpSmart.

What is content marketing?

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Source: The Content Marketing Institute

3. My “reply-only”signature

I don’t want to annoy people with too many sign-up requests or too much info about me, so I’ve trimmed this one to the essentials. I never, ever, ever just sign my name without contact details (and I hate it when other people do because when I come to call them, I have to trawl through all our email correspondence to find that simple detail. Why make it hard?)

Best wishes,

Kath Walters | Journalist | Editor | Content marketing (ask me about this)

m: 0425 040 020 | The Hub Melbourne | 673 Bourke St (by appointment)

e: kath@kathwalters.com.au t: @KathWalters | w: kathwalters.com.au | LinkedIn: Kath Walters

Testimonials

“Kath Walters is super smart, fast, efficient, always reliable and great at taking and interpreting a brief. I recommend her highly.” Amanda Gome, Publisher BRW, Smart Investor, Asset for Fairfax Media.

 

 

 

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