By Kath Walters
Compared to buying space for advertisements in media mastheads, content marketing is an incredibly cheap way of getting your message to the people who matter to you. For less money, you get way more value, too, because as consumers, we never really like being “sold to” anyway.
But content marketing isn’t free. And the bar is getting higher – as more brands adopt content marketing, quality and quantity is increasing (yay!). You need writers, editors, subeditors, production staff, technology, and IT geeks, and someone to control all that stuff. Or, alternatively, a content-marketing agency.
Of course, the more resources you invest in your CM program, the better your content will be … with one exception. Read More