Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
21.1.15

Help fix content marketing in 2015

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Kath Walters

Like a train without brakes, content marketing is on the brink of careering out of control.

I don’t want to rain on your parade. In principle, everything about content marketing is good.

The job of content marketers is to inform, entertain and engage customers and potential customers. Today, consumers are just too sophisticated and informed for old-style marketing with its inane messages.

Read more.

 

 

You might also like

How I wrote this week’s blog

With an impending deadline, I set to work developing the idea for this week’s blog by reading a chapter from Robert Cialdini’s book, Influence.

Actually, a Read more

Who am I to write a book?

We all know people who are more worthy than us to write a book. They are our teachers, mentors, friends and colleagues. It's intimidating to know that these excellent people Read more