By Kath Walters
Like a train without brakes, content marketing is on the brink of careering out of control.
I don’t want to rain on your parade. In principle, everything about content marketing is good.
The job of content marketers is to inform, entertain and engage customers and potential customers. Today, consumers are just too sophisticated and informed for old-style marketing with its inane messages.
You might also like
12 of the biggest content curation myths (busted)
When it comes to curating content to add to your editorial calendar, it can look pretty simple at a glance, adding topics and planning your next piece — or does Read more
Expect feistier property debates from new PCA head, Ken Morrison
Here's a story about departing Property Council of Australia head Peter Verwer. Giving a talk to hundreds of property industry heavyweights at a major property conference several years ago Read more