The story of why I created my program, Brain to Book in 90 Days, is pretty embarrassing.

In 2015, I joined Thought Leaders Business School and was told I had to write a book. Being a bit of a smart aleck, I thought this task would be easy. As a journo, I wrote over 80,000 words a year.

But I kept putting it off. The deadline loomed. I panicked. Experienced authors advised me to write 50,000 words in 50 days. This I could do. I got up at five AM and wrote 1000 words for 50 days. I poured out whatever came into my head.

The result? Do you know when you drop a raw egg? Nothing you can do will save it.

The same goes for my 50,000 words. Rubbish.

It was too late to uncover the reader I was writing for, what I wanted to say to them, and how to structure my message. That book remains unpublished.

But my Program, Brain to Book in 90 Days, was born because of that mistake. Massive silver lining.

The lesson: Start your book by defining your reader. Until you do, you cannot truly start. This single decision – defining your reader – will put a rocket under writing your book.

Any examples of a recent silver lining?