by admin | Nov 18, 2015 | Content marketing
Developers are seen as a cynical lot. But not all developers are the same.
Melbourne-based residential developer, Neometro, for example, is certified as a B-Corporation, which means it has passed stringent tests regarding its social and environmental performance, and its accountability and transparency.
It’s the only developer in Australia with that certification.
by admin | Nov 4, 2015 | Content marketing
You can write a blog in 20 minutes. D’you want to know how? Start 20 minutes before the deadline.
We give ourselves way too much leeway with blogging. We are convinced that every word has to be right before we show the world. This is perfectly understandable.
by admin | Oct 26, 2015 | Content marketing
The High Tea Society is an accidental masterpiece. Well, not completely accidental. It’s just that the website’s founder, Michelle Milton, never really expected her creation to turn into such a runaway success.
With an audience of 70,000-plus, the High Tea Society is a content marketing case study: how to build an audience, turn them into a community of raving fans, and turn the whole gig into a money-making venture.
by admin | Oct 7, 2015 | Content marketing
There should be a special word for the feeling of dread we feel when the phones fall silent in any business.
Call it what you will, we all know what it means: we might be busy now, but we will not be busy for long.
There are problems ahead. Tight cash flow. Too much time and not enough to do. Lying awake at night scouring the corners of our minds for solutions.
by admin | Sep 23, 2015 | Content marketing
Content marketing is at a crossroads: too often it has lashings of marketing and just a dab of content.
Readers rule. That’s the guiding principle I teach in my writing programs. Understand your reader and you will engage them, inform them and win them as customers.