Getting media coverage is hard, but it still has currency.
A positive story in the media, whether online or in print, spreads the messages that are important to you, builds your profile, and establishes you as an expert in your field.
Content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles.
People will remember your name when it’s connected with a compelling story; you might bore investors with facts and figures but capture them if they’re wrapped in a story.
A single off-the-cuff comment on social media led to one of the best branding-building moments in the growth of cult ice-cream company, Gelato Messina, as co-founder and director, Declan Lee, explained at a digital marketing event, ADMAEngage 2014 (Melbourne), on Monday.
When you write a blog post, you want people to read it, right? What happens when you spend hours writing your masterpiece and find that very few people have actually read it, shared it, or commented on it?