Content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles.
Jayson DeMers outlines at Forbes some of the significant challenges marketers will face this year, as well as the trends we’re likely to see during 2015.
You might also like
Aussie start-up Tablo shakes up publishing industry with $400,000 funding boost
At the age of 19, Melburnian Ash Davies founded Tablo in 2012, with the aim of shaking up the traditional publishing model, after struggling to get his own e-book published. Read more
Secrets of Creativity: Action keeps the darkness away
Creativity is a strange chariot. Creativity likes activity, not standing still. If I make a single observation about all the creative people I have ever known, it is that we Read more