Content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles.
Jayson DeMers outlines at Forbes some of the significant challenges marketers will face this year, as well as the trends we’re likely to see during 2015.
You might also like
How long should each blog post be? A data-driven answer
People often obsess over how long their blog posts should be. There's a lot of information out there regarding the "perfect" length of a blog post, but a lot of Read more
Why I cannot work with every thought leader who wants to write a book
Every thought leader who writes a book needs help. A buddy. A fellow traveller. A book is too big a project to be tackled alone. And let's face it, it's Read more