Three lessons from a titan of copywriting
Great writing still rules. And those who spend more time storytelling and less time figuring out the next big “Ninja technique” will be the winners for the long haul.
Great writing still rules. And those who spend more time storytelling and less time figuring out the next big “Ninja technique” will be the winners for the long haul.
I’m going to out myself today – I’m going to advise you to do something that I haven’t done myself, of late.
Why would I do this?
The measurement tail is wagging the marketing dog – and it’s turning your content marketing into a dog.
Unfortunately, few marketers have the insight needed
So, you’re full of information and have a dramatic story for your audience? Great.
But here’s the harsh truth: your burning desire to enlighten those around you