Great writing still rules. And those who spend more time storytelling and less time figuring out the next big “Ninja technique” will be the winners for the long haul.
Ninja techniques create revenue events. Great copy and creative approaches create businesses, as Brian Kurtz explains at Copyblogger.
You might also like
Why content strategists shouldn’t lose sight of actual people
The Content Marketing Institute has discovered from its research that a lot of marketers have a hard time understanding the discipline of a content strategy. Read more
How to get 247% more people to read your content
When you write a blog post, you want people to read it, right? What happens when you spend hours writing your masterpiece and find that very few people have actually Read more