Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
13.8.14

Are you too obsessed with measuring your content marketing?

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

The measurement tail is wagging the marketing dog – and it’s turning your content marketing into a dog.

Unfortunately, few marketers have the insight needed to illustrate the problem of how obsessive measurement can kill your strategy, and even fewer have the guts to take it on within their organisations, as Eric Wittlake explains at the Content Marketing Institute.

Read more.

 

You might also like

The four essential interview questions for brilliant case studies (and the secret to writing them up)

Case studies are a wonderful way to build up content for your blog and your book and build your authority and connections. It’s also a great way to build relationships Read more

Seven tips for storytelling that dazzles audiences

People will remember your name when it’s connected with a compelling story; you might bore investors with facts and figures but capture them if they’re wrapped in a story. Read more