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13.8.14

Are you too obsessed with measuring your content marketing?

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The measurement tail is wagging the marketing dog – and it’s turning your content marketing into a dog.

Unfortunately, few marketers have the insight needed to illustrate the problem of how obsessive measurement can kill your strategy, and even fewer have the guts to take it on within their organisations, as Eric Wittlake explains at the Content Marketing Institute.

Read more.

 

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