By Callie Reynolds
Content marketing done right results in increased business and loyalty to the brand, but to realise these benefits, marketers need to design content with specific audience segments in mind. That requires great data and great listening skills, especially when asking the following questions.
What breaks the good content marketers away from the pack is their ability to tell a story – and to tell that story to the right people. More.
You might also like
Tips for influencing an “influencer”
L Williams is an “influencer” as well as a freelance writer and editor. That means she reviews and recommends new products and services. Read more
Five ways social media can help drive sales
New data has answered the number one question in the minds of business leaders: Can social media drives sales? Read more