Content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles.
Jayson DeMers outlines at Forbes some of the significant challenges marketers will face this year, as well as the trends we’re likely to see during 2015.
You might also like
Why content marketers should step back from creation and focus on strategy
Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content Read more
Lessons from a chocolate-brown poodle about active voice
About 10 days ago, a chocolate brown poodle ran in front of my push bike, and I couldn’t stop in time. I fell off and ended up in a hospital Read more