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11.3.15

How to use content marketing to position yourself as an expert in the media

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By Kath Walters

By now you are probably using content marketing to generate leads for your business. But what many companies overlook is the opportunity to leverage their content marketing effort to gain media coverage.

Appearing in the media on a frequent basis gives you the opportunity to target new markets – ones that lift your business to the next level.

I explain at Business Woman Media.

 

 

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