By Kath Walters
Are you guilty of overpromising? I am. And I realised the full extent of my descent into this murky, desperate habit when I dropped into my favourite bookshop, Readings in Carlton, yesterday.
The shelves were replete with headlines making big promises – and I mean big. Entire planets saved, personal problems evaporated, business profits tripled, five steps to personal enlightenment. Admittedly, I was in the philosophy, business and personal development sections.
The point is this: in our effort to be seen among the daily blog deluge, it’s really tempting to start promising our readers way too much.
Read more at NewsModo.
You might also like
Me, Superman and my electric bike
You know the way that Superman takes off when he runs: with a whoosh that propels him into a blur in seconds flat. That’s me on my electric bike. At Read more
Want media coverage? Write a letter to the editor
Want to know an inside secret about the world of publishing? Most newspapers and magazines run letters and opinions pages, and most struggle to fill them. Read more