SEO is only one way to get your content found, but it’s essential for content marketers to understand the basic principles.
During the Content Marketing World conference, Stephan Spencer, co-author of The Art of SEO, shared nine common mistakes you should avoid.
You might also like
Are you too obsessed with measuring your content marketing?
The measurement tail is wagging the marketing dog - and it’s turning your content marketing into a dog. Unfortunately, few marketers have the insight needed Read more
Tearing down the walls
What’s between you and your reader?
When it comes to writing, this is a useful question.
A big part of great writing Read more