Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
3.2.15

Curated content conveys cool

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Kath Walters

I read a lot of different websites and books about content marketing (although I never seem to read enough!)

It’s my job to share it. And to credit its authors.

A vital element of every content marketing program is finding and sharing links to other writers and websites on your subject of expertise – or,  curating content.

It’s an aspect of content marketing that really rankles with marketing traditions. Why would your company pay for a content marketing program that directs our readers to someone else’s website?

Read more.

 

You might also like

Don’t overcomplicate your book promotion program

A business book has a simple and powerful value proposition: to help you sell more of your valuable mentoring, training or speaking programs. Here’s the scenario. You sell a two-day Read more

Five ways social media can help drive sales

New data has answered the number one question in the minds of business leaders: Can social media drives sales? Read more