By Ann Handley
What’s the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video and data) in concert with traditional marketing programs. And by best in class I mean someone who is driving real results.
So what does that look like? What might great content marketers know that you don’t? And more important: What can you steal from them in order to replicate their successes at your own company?
You might also like
Why the “digest” is your friend
Every midnight, ABC radio presenter, Tony Delroy, presents “Tomorrow’s news tonight”, a segment in whichhe presents the front page headlines and stories from the major newspapers in every city. Read more
The secret to asking the right questions: Follow the story
Do you remember a TV character called Columbo? He was a detective with one squinty eye who was a master of questioning his suspects. He was pretty awkward himself. He Read more