By Ann Handley
What’s the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video and data) in concert with traditional marketing programs. And by best in class I mean someone who is driving real results.
So what does that look like? What might great content marketers know that you don’t? And more important: What can you steal from them in order to replicate their successes at your own company?
You might also like
62 per cent of US marketers say they’re ineffective at content marketing
A study of B2B marketers in the US sponsored by online video firm Brightcove has found that only 38 per cent of them think they’re effective at content marketing, mUmBRELLA Read more
The hidden hand behind my writing
Behind everything I write is a hidden hand – that of my editor, Jaclyn McRae. Everything I write, I send to Jac before I unleash it on the world. Why? Read more