Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
26.11.14

Content marketing strategies you can steal

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Ann Handley

What’s the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video and data) in concert with traditional marketing programs. And by best in class I mean someone who is driving real results.

So what does that look like? What might great content marketers know that you don’t? And more important: What can you steal from them in order to replicate their successes at your own company?

Read more

 

You might also like

Expect feistier property debates from new PCA head, Ken Morrison

Here's a story about departing Property Council of Australia head Peter Verwer. Giving a talk to hundreds of property industry heavyweights at a major property conference several years ago Read more

The church’s loss is content marketing’s gain

Sydney content marketing agency, Filtered Media, must qualify for the prize: Most Unlikely Start.

In 2007, IT editor Mark Jones explained to his boss, Glenn Burge, Read more