Is this story going to help you today?
Is this story for you?
Every time we see a new blog post, we ask ourselves this question, even if we are not aware of it.
As readers, we look for relevance before everything else.
A very good reason to become the president of your industry association
As money wasters, industry associations fall into a category of their own. In many cases, they deliver value far under the fees they charge.
Here’s a way to make them pay: take a leadership role, and use it to build your media profile.
Journalists often seek comment from relevant industry associations, especially if they discover good “talent”, by which I mean someone who is succinct, available, and has firm, informative views.
The story behind the story: Brand values that rock your content marketing program
When it comes to content marketing, the stories you publish work a lot harder than you might realise. A content marketing program does a lot more for your brand than share some of your knowledge and experience with your readers.
I notice that marketers often worry that content marketing messages are not explicit. I’d argue that they are, but we convey those messages differently: they are shown, not told.
Three fail-safe tactics to avoid media coverage going pear-shaped
Fast-growth companies often attract media coverage whether or not they want it.
The phone starts ringing when a company attracts venture capital, wins a blue-chip client, or ranks on one of the several “Fast” lists (BRW, Deloitte, SmartCompany).
This is both a priceless opportunity, and a massive risk.