Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
16.7.14

Why I shy away from the term ‘content marketing’

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Lydia Vogtner

I don’t like the term ‘content marketing’ because when it’s used with certain people – and/or without proper context – it can cause confusion or be potentially meaningless.

It’s a common term among marketers but not my target audience. I have never heard a client or prospective client use the term ‘content marketing’, particularly when talking to me in initial conversations about their needs and goals.

Read more at business2community.com.

 

You might also like

Taming the inner demon

We all have an inner critic: the voice inside our head that comments on our every thought and action.

Typically, the inner critic is not very kind Read more

Believe it or not, your beliefs can ruin your content marketing

Can our beliefs interfere with the success of our content marketing? The answer is yes, according to a recent piece posted by the US Content Marketing Institute. Read more