The Content Marketing Institute has discovered from its research that a lot of marketers have a hard time understanding the discipline of a content strategy.
One of the CMI’s favourite experts on the subject is Jonathon Colman, who is a content strategist at Facebook, a blogger and author of the now-infamous Epic List of Content Strategy Resources — for those who want to take a deep dive into the subject.
You might also like
When your reader doesn’t believe you, call them out
When you decide to write a book, you face one significant barrier: no-one likes being told what to do or think. In fact, the harder someone tries to convince me Read more
How to research your bestselling book in 90 days
As a journalist, I learned a very important lesson: I couldn’t write a story if I hadn’t done the research. By ‘the research’ I mean that I had to do Read more