Why content strategists shouldn’t lose sight of actual people


The Content Marketing Institute has discovered from its research that a lot of marketers have a hard time understanding the discipline of a content strategy.

One of the CMI’s favourite experts on the subject is Jonathon Colman, who is a content strategist at Facebook, a blogger and author of the now-infamous Epic List of Content Strategy Resources — for those who want to take a deep dive into the subject.

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