Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
19.5.14

When making it hard for customers is a good thing

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Bri Williams

Can making life more difficult for your customers work to your advantage? In this world where keeping it simple is the mantra, is there an upside in doing the opposite?

So asked author and NYU Stern Associate Professor of Marketing Adam Alter in his presentation to Melbourne’s Wheeler Centre earlier this month, “When is Keeping it Simple, Stupid not the best approach?”

Alter put forward the case that bursts of “artificial complexity” can shake people out of their stupor.

Read more.

 

You might also like

Help fix content marketing in 2015

Like a train without breaks, content marketing is on the brink of careering out of control. I don’t want to rain on your parade. In principle, everything about content marketing is Read more

Believe it or not, your beliefs can ruin your content marketing

Can our beliefs interfere with the success of our content marketing? The answer is yes, according to a recent piece posted by the US Content Marketing Institute. Read more