I love uncovering content marketing innovators, and AroundYou is my latest discovery.
Watching the locals rushing hither and thither, the website’s founder, Mike Dovey, knew plenty of exciting stuff was happening in his new home suburb – he just didn’t know what.
It was not a good date; it was an awful date. Jordana Borensztajn, former journalist and self-confessed social media obsessive, had met the guy online – “of course”.
When her date turned out to be a horrible experience, Borensztajn was pretty rattled. “The only way I could cope was talking to my friend afterwards, and I was relaying the conversation and speaking the way he spoke, and by the end she was laughing until she cried,” says Borensztajn.
With more than two million blogs published daily, how can you help readers find your beautifully-written piece among the deluge?
That’s the question that tech-head, Aaron Agius, and his wife, Gian Clancey, answer for their clients.
Sydney content marketing agency, Filtered Media, must qualify for the prize: Most Unlikely Start.
In 2007, IT editor Mark Jones explained to his boss, Glenn Burge, then the editor of The Australian Financial Review, that he had enrolled in “bible college” – Tabor College in the Sydney suburb of Miranda.
“What does that mean?” Burge asked.
Women are among the leading lights of the emerging field of content marketing, says Sarah Mitchell, a former journalist, who is one among those women.
Mitchell, the head of content strategy at Perth agency Lush Digital, can instantly produce a list of 16 women she follows who are “at the top of their game”, including seven in Australia [see list at the end of this story].
Mitchell, an American who moved with her husband to Australia in 2002, was an early adopter of content as a marketing tool.